Malaysia – As Resorts World Genting is well-known for its cool highland weather, thrilling theme parks, majestic hotels, and unique gaming offerings, the hotel aims to prove that it is more than what meets the eye. Its latest ‘Welcome to My World’ campaign directs the spotlight to its lesser-known features such as its nature, spa and dining front and centre.
The campaign was developed together with The Shout Group’s boutique branding agency IGNITE, and was conceptualized to change the idea that Resorts World Genting only have few hotel offerings for Malaysians and other tourists.
Ong Shi-Ping, co-owner and chief creative officer of The Shout Group said, “The most powerful ideas are often encapsulated by the simplest expression. Our campaign is simply echoing what’s already on the tip of everyone’s tongue, and using that simple truth to reset their perception to see for themselves that Resorts World Genting is truly a place where they can proudly say, ‘Welcome to My World’. It’s brilliantly simple.”
The campaign comes with a star-studded music video where catchy lyrics encourage tourists to experience the hotel’s must-try offers. The music video also highlighted inclusivity, which is a major part of Resorts World Genting’s vision.
“Inclusivity has always been a major part of the Resorts World Genting vision. In fact, it’s the very foundation of everything we do here and it’s what makes us such a unique resort destination in the first place,.” added Kristine Lee, Genting Malaysia’s assistant vice president of marketing.
Spencer Lee, senior vice president of sales and marketing at Genting Malaysia, added, “As Malaysia’s premier integrated resort destination, Resorts World Genting is truly for everyone. If you look at all the diverse out-of-this-world experiences we have brought to the resort throughout the decades, you will find the perfect testament to our dedication in making this place a holiday destination for all.”
Launched on 5 January, works from the campaign can be seen across all of Resorts World Genting’s media channels, including ATL, BTL, digital and social media.
