APAC – Red Havas, a group of merged media agencies, has announced the global launch of ‘SWAY’, an end-to-end influencer marketing service designed to drive authentic, engaging and effective brand conversations through influencers. 

‘SWAY’ by Red Havas works with PR, social and experiential marketing teams to develop creative social-first marketing campaigns with influencers. The development of ‘SWAY’ is in-line with the emerging recognition of influencer marketing on a global scale, with branches in Australia, Asia, Europe, North America, and the Middle East.

Moreover, SWAY specialists will also aim to drive the capabilities of influencer marketing at an industry level through annual market-leading trends and insights, creative workshops led by the in-house specialists, and panels with partner talent agents.

James Wright, global CEO of the Red Havas Group and global chairman of the Havas PR Global Collective says that brands are beginning to include influencer marketing in their communication strategies.

“Some even put influencer marketing front and centre, recognizing them as a full-funnel marketing channel. It’s no longer about just a paid transaction. Brands are building long-term relationships with influencers who are advocating their messages and experience. Across the Red Havas Group we have been working in this area for a number of years now and presently are working with more than 100 brands and organisations on their influencer activity, so it’s a natural next step to formalise and focus on this as a global practice,” he added. 

The COVID-19 pandemic had a significant impact on on-ground activation campaigns. As social distancing measures were enforced, many brands had to cancel or postpone their planned events, and those that continued had to adapt to the new health and safety protocols. The pandemic prompted a shift towards virtual activations, with brands increasingly relying on digital channels to reach their audiences. However, as the situation began to stabilize, there was a gradual return to on-ground activations, albeit with significant changes in format and execution. 

During the pandemic, many on-ground activations were conducted with strict adherence to health and safety guidelines. For example, brands made efforts to limit the number of participants, implemented temperature checks, and provided sanitizing stations. Additionally, many activations were moved outdoors, providing a safer environment with better ventilation. 

Furthermore, brands increasingly leveraged technology to create immersive experiences, such as virtual reality and augmented reality, which allowed participants to engage with the activation from a safe distance. However, as the pandemic recedes, brands are once again exploring traditional on-ground activations, but with a greater emphasis on creating experiences that prioritize safety and hygiene.

To learn more about Australia’s diverse on-ground activation scene, MARKETECH APAC’s deep dive series The Inner State spoke with industry leaders Michael Ozard, group brand experience director at Havas Blvd, Hayley Westoby, founder of Gambit Collective, and Steve Fontanot, commercial managing director at Red Havas, to know about their insights on the recent changes on on-ground activations in the local market, how they are adapting to these changes, and what industries could tap more into this.

Recovery: the big change on the local on-ground activation scene

Before we even have to comment on how the pandemic changed the on-ground activation scene, Red Havas’ Steve Fontanot encourages us to first look at and reflect on how the industry has progressed over the years. Noting how outdoor strategies evolved from ‘ambush’ marketing to mobile billboards, one could easily see these drastic changes. He further notes that while we started simple back then, the pivots brought by the past three years have demanded more sophisticated marketing strategies.

Moreover, Fontanot pointed out that the pandemic has certainly pushed brands and agencies to not just earn revenue but rather focus on surviving and having their existing campaign strategies relevant to the ongoing consumer changes. But what struck him the most was simple: the pandemic reminded all of us that there is beauty in merging digital and physical experiences, citing a psychological need for humans to connect.

“Post-pandemic, brands can get back again to creating meaningful human connections which is amazing-all while using the relevant technology that they’ve created or evolved during the pandemic. And so, you know, that’s not completely new: brands were trying to marry digital with the physical for quite a long time, with varying levels of success. But the fact that they were able to hyper-concentrate on their digital data and social abilities during that time, being able to be back into the experiential and physical world, again, we can blend in and marry these two,” he stated

This was seconded as well by Havas Blvd’s Michael Ozard, who said that the pandemic have provided both brands and agencies with an opportunity to satisfy the public’s appetite for experiential on-ground activations. Citing a recent white paper their agency recently developed, a rising trend evident nowadays is that consumers are looking for more bespoke experiences which helps enrich the customer experience.

“The pandemic permitted brands to experiment with technology and fresh innovations, to engage with customers in new ways. Right now, audiences are–in terms of their acceptance–at their peak of acceptance in allowing brands to continue to push the boundaries and connect with people in a post-COVID world,” Ozard said.

He further added that marketers must come up with more meaningful connections within their community through in-person experiences in a post-pandemic time.

“The key to building real-lasting relationships between brands and audiences boils down to this basic need for human-to-human engagement and shared experiences,” he said.

Meanwhile, Gambit Collective’s Hayley Westoby, noted that while pre-pandemic experiences only relied on something eye-catching or very general, the saturation of content brought by social media changed marketing experiences drastically.

With an observation that most businesses are still operating at a pre-pandemic mindset, she encourages businesses to not wait for normalcy to come back, and instead check out how they can ride the ‘new normal’.

“Now, people and brands [have] to get more specific with who they’re talking to, what kind of audience they’re communicating with, and making sure that it sits as part of an ecosystem. Nowadays, you cannot rely on just one location or one activation to do the work [since] a lot of digital products and platforms can be doing [the same],” she said.

What do industry leaders think of mobile on-ground activations in Australia?

The industry leaders have shared the same sentiment on the effectiveness of mobile truck activations–which is about being launched as a companion for an existing marketing campaign–not being on its own.

However, the industry leaders have also noted the importance of mobile truck activations as a way to garner more eyeballs and attention for the brand.

Citing a campaign they did with the South Australian Tourism Commission (SATC), Ozard notes how they have partnered with local wineries and cheese producers for this tourism campaign, and adding that they executed vehicle campaigns where interested bypassers can get a wine and cheese sample from one of the many mobile vehicles they have launched alongside SATC to boost tourism in the region.

Coming from over a decade of experience in the brand experience scene, he notes three key essential elements of a successful mobile truck campaign namely having it being an ‘opt-in, opt-out’ perspective, tapping into people’s passion points, and availability of customer touch points during the activation process.

“You know, you can bring brands to life in more than one environment and being able to tap into someone’s passion point [that] gets to the heart of what motivates people, whether it’s a music festival or a sporting event. It’s all about putting the consumer first and creating that genuine connection with the audience,” he explained.

Ozard added, “Alternatively if you are looking for a deeper [and] more immersive engagement, you may be looking at using the vehicle as a platform to create a more in-depth brand experience. So ultimately, it’s up to you to choose the way that you [want to] customise the activation and design that customer experience.”

Fontanot has also echoed his agreement on the previous statement, stating that mobile truck activations could be used for staging campaigns with added elements of surprise for on-lookers. For him, such a type of activation cannot be solely the only brand experience but rather a platform for an integrated brand experience.

“I think that [by] using mobile trucks or vehicles of any sort can bring added value and added benefits to a brand by providing added benefits to a consumer. So, for example, if I’m walking past and I’m just gonna walk past a mobile truck, and it’s for an automotive brand, and it’s just a vehicle on the back of a truck: that’s a lo-fi way of getting people to observe it,” he said.

He encapsulates the ideal on-ground activation campaign in a term he calls the ‘one-five-fifteen’. This pertains to a minute of a bypasser’s time to get interested in the campaign, five minutes to introduce the bypasser to said product or service of a brand, and fifteen minutes to reel in that bypasser and convert them into a paying customer and later on a loyal one.

“People are giving us their time, which is probably the biggest commodity that they have. And so, we need to ensure that we’re respectful with them, [to the point] where they can get a benefit out of it in return. I think if we come from a place of respecting the consumer as opposed to selling to [them], that’s where you’ll stay true [to your message] to put the consumer and the brand and you kind of meet those in the middle,” he added.

Stating the benefits of said activation in terms of data collection for marketers, Fontanot added, “They see the branding, there’s a digital experience there, where people can kind of customize their journey where you might have data collection points where people can ask questions and feel like they’re not being sold to because they might not enjoy the dealership experience. And like, you start building the elements on it. You’re creating content opportunities or you’re even displaying interesting content that has been captured differently like, for me, it’s a good jumping-off point.”

Westoby also agreed with Fontanot’s statement on the mobile truck activation not being the sole factor for a brand experience. She stated that it is important for brands to ask themselves: is this activation making the customer experience much easier for those checking out the on-ground experience? Moreover, one should also ask that after the campaign happened, how will the brands follow up with these users and convert them into customers?

“It’s not just the experience at that point in time that they engaging with, it’s the experience pre-, during and post- that’s considered. So, that touch point for the brand is so much longer than just the 15 minutes that they stand at the event truck,” she explains.

Westoby also added, “[Mobile] trucks are more of an awareness campaign, [which are] utilised for more awareness, as opposed to acquisitional conversion. [However] conversion and acquisition require longer, dwell time and it requires more touch points.”

Capturing data to encapsulate brand loyalty: the future that awaits in the local on-ground activation scene

All industry leaders have agreed that the future of the on-ground activation scene in Australia is moving forward in a positive direction. Moreover, they have also pointed out that through this direction, brands have more unique ways to garner more eyeballs from audiences and convert them into customers.

For Westoby, despite the rising popularity of digital campaigns, one could not simply leave the allure and experience of physical campaigns.

“We’re seeing now, brands getting more and more reach and engagement from digital campaigns. However, I do think that physical and in-person events [as well as] activations and builds still serve a purpose because they provide that kind of tangible touch point for a customer to engage with a brand [and] they’re going to be a lot more considered as part of a bigger ecosystem of activity that’s happening for the brand,” she said.

However, she also noted that for brands to move into the future of on-ground activations, one must also integrate digital components to get actionable insights from would-be users.

“The more I know about a consumer, the more we can rely on the communications that they receive, the products that we serve them, the conversations that we have with them. I think that more on-ground activations will capitalise on capturing that data,” she said.

Meanwhile, Fontanot encourages brands and marketers alike to map out their on-ground experiences like parts of a car. While they may have their own thing, when worked together provides a car with a smooth journey. Much like how a campaign is not solely reliant on one avenue of communication, the various parts that make an activation successful will provide a seamless experience for existing customers and new users alike.

“I think that we need to always ensure that that we keep championing amazing consumer engagements at every touch point which kind of comes off the back of that as well. There’s no point of having this wonderful build, whether it be a vehicle or a stage whatever it is this wonderful experience but then the staff aren’t trained properly,” he said.

He also pointed out that brands always need to go back at the start of every campaign: what’s the purpose of it, and why they–as brands–need to do this.

“I encourage us all as an industry to ensure that we keep an eye on what the original purpose of the campaign is. It’s always about how do you ensure that you continue to have an eye always on the purpose of the campaign and the purpose of the brief,” Fontanot added.

Meanwhile, Ozard notes that the future of the on-ground activation scene is all about improving the emotional response of consumers and branding that involves a certain level of marketing psychology.

“We’re sort of living at the moment in this era of creativity and innovation. As an agency, we like to channel our creativity into these bespoke experiences and then harness amplification through social through content [and] PR,  and it’s really taking the pandemic for there to be a greater appreciation and sort of understanding from marketers that we can look beyond just recording the attendance, [which is a] pillar of success,” he explains.

He concluded, “People are responding positively to any sort of live experience, whether that is a mobile event truck or a launch event or whatever it is. People are more receptive to live experience experiences now that they were pre-pandemic, and people are also expecting a little bit more as well. So now brands aren’t just doing quite a basic sort of brand experiences, they’re having to build in multiple layers of the experiences.”

This feature is done in partnership with Unicom Marketing.

Unicom Marketing is an event management company spanning Southeast Asia that provides full-service such as roving event trucks, on-ground activation, online digital activation, and virtual event management.

Sydney, Australia – The popular tech and media event South by Southwest (SXSW) is making its debut in Asia-Pacific through SXSW Sydney 2023, and the event has appointed regional agency partners ahead of the event, which will happen in October this year.

Collaborating with the festival since the initial Australian announcement last year, Present Company take the lead on brand, creative and social, while Thinking Loud are managing the PR across culture, music, and gaming media. Organic Pacific are working in conjunction with Thinking Loud, and are responsible for Australian screen, business, and technology media. 

Globally, Organic international teams will manage domestic US and European communications, with Red Havas Singapore acting as the PR lead for the Asian markets.

SXSW Sydney is a week-long event where tech and innovation, games, music, and screen industries will converge with culture for unexpected discoveries. From a grassroots start in Austin Texas in 1987 to a new, second home in Sydney, SXSW Sydney is set to be a new experience for the event’s 37-year run.

Colin Daniels, managing director of SXSW Sydney said, “SXSW has a 37-year history as the unmissable industry conference and showcase for innovators and creative leaders. In October the event will land in Sydney, Australia for the first of what will be a vibrant annual event for the harbour city.” 

He added, “The undertaking of producing an event of the cultural importance of SXSW Sydney, and the global scale, requires an international team of experts, and we couldn’t ask for better partners than the pros at Present Company, Thinking Loud, Organic and Red Havas to support our goals.”  

Australia – Red Havas, the global consumer and creative communications arm of Havas, has announced the appointment of Shane Russell as its chief executive officer for Australia. Russell will be growing its client roster and driving the business’ overall aggressive growth ambition.

Russell brings with him an experience in consumer and corporate communications with a focus on technology. Before joining Red Havas, he served as the executive vice president of New York-based 5W Public Relations where he helped in driving its rapid expansion to become one of USA’s top 10 independent PR agencies by size.

James Wright, global CEO at Red Havas and Havas Creative Group Australia, said that he is looking forward to Russell’s skills and attitude that he maximised in the US market and apply it to the agency’s growth plans in Australia.

Meanwhile, Russell expressed his excitement in further building the agency’s reputation for leading-edge creativity alongside a phenomenal roster of consumer and corporate brands.

“With my strong professional background in all areas of technology, I’m also excited by the significant investments Red is making to increase our presence as a leading agency in the tech sector,” Russell added.

Red Havas is the global consumer and creative communications arm of Havas which was launched in 2019. It currently operates in 14 markets and has 26 offices as of present.

Melbourne, Australia – Red Havas has announced the launch of ‘Red Havas Impact’, the agency’s ESG communications offering, in Australia. This follows its launch in the USA, Europe, Middle East, and Africa in September this year.

Said offering brings together Red’s deep environmental, social, and corporate governance (ESG) expertise and capabilities from across the world. The practice is the result of increasing demand for global approaches to purpose-driven strategic communications. 

Red Havas has cultivated a deep understanding of purpose and ESG-driven communications with extensive global credentials and award-winning experience in purpose-driven work. Alongside global capabilities, Red Havas Impact draws on additional strengths from the broader Havas Village, particularly research and planning through Havas Labs, to offer insight-led strategic solutions.

Global CEO James Wright welcomed the launch of the new practice in the Australian market, which will be led by managing partner Matt Thomas from the agency’s Melbourne office and service clients across Australia and New Zealand.

“Red Havas Impact brings together the depth of experience within the global Red Havas micro-network combined with the powerful insights capabilities of our strategy and research teams to support clients to tackle the big issues of our day,” Wright said.

He added, “As a practice area, it draws together our expertise across sustainability, health, technology, employee communications and corporate communications, market research, strategy and brand to create work that helps our clients to meaningfully connect and make a positive difference to their stakeholders.”

Meanwhile, Thomas commented, “Across the globe we are seeing big shifts in the expectations from consumers, governments and communities that brands should do better and be better. Reputation, brand equity and social license to operate are now inextricably linked. Through Red Havas Impact we leverage skills and experience from across Havas Australia’s service offerings, informed by global best practice, to help our clients to navigate this often complex space.”

Australia – Red Havas in Australia has reshaped its leadership team to reflect local opportunities and its global focus on key growth areas; health and wellness, corporate PR and reputation management, technology and e-commerce, consumer, and lifestyle, automotive and mobility, travel and hospitality and employee engagement.

Simone Gupta, CEO at Havas PR Australia, and leading Red Havas, Havas Blvd, One Green Bean and Organic, will continue in her role and report into James Wright, global CEO at Red Havas, and global chairman of the Havas PR Global Collective.

Meanwhile, current Red Havas Managing Director, Steve Fontanot, will take up a new role, commercial managing director for APAC that will include M&A and commercial partnerships. He will support the Havas APAC leadership team on strengthening the PR offering in the region. Steve will continue his role as managing director of Havas Blvd.

Other promotions include Kate Smailes, current executive director at Havas Blvd promoted to managing partner at Havas Blvd and chief client officer; Alex Bryant, current executive director at Sydney PR promoted to managing partner consumer and brand; and Sue Cook, current practice head of health, is promoted to managing partner of health and wellbeing , supported by Nicole Phillips, executive director.

Furthermore, Matt Thomas, current executive director of corporate and public affairs is promoted to managing partner of corporate and public affairs; and Haylie Marchant, current executive director at Brisbane, is promoted to managing partner.

Wright said, “It is an exciting new phase for Red Havas as we grow our global micro-network of agencies. We have great leaders in place to take us into the next evolution of the business and a superb group of future leaders helping us power the business. These changes enable the business to strengthen our areas of specialisations, as well continue to develop new offerings as clients evolve. Red Havas Australia continues to be one of the strongest performers for Havas in the APAC region.”

Meanwhile, Gupta commented, “Over the past 18 months myself and Steve have taken the Red Havas senior leadership team in Australia through a number of changes, to ensure we are future fit in this transformed world to grow the business and changing needs of clients. The deep expertise and experience of this leadership team reflects key areas of opportunity and growth, and enables us to attract the best talent.”

Australia – Global public relations agency Red Havas has been appointed by Australia’s mobile ordering and payment platform, me&u, to handle its global communications program including consumer, trade, and brand building.

The remit will see Red Havas managing the platform’s PR services and media relations across B2B and B2C in Australia, the UK, and the USA. Red Havas will be driving brand fame, asserting me&u as the global leader of at-table ordering innovation, and showcasing the brand’s ongoing commitment as an ally to the hospitality industry.

Katrina Barry, me&u’s CEO, noted that Red Havas is an impressive team, an agency with a global footprint and experience in both the corporate and consumer comms space.

“Their first response hit the mark and there were real synergies with their strategic and creative thinking and me&u’s vision – so much so that we awarded them the business and moved straight into execution. We look forward to working with Red Havas to shake up the hospitality industry in a meaningful way,” said Barry.

Meanwhile, Alex Bryant, Red Havas’ executive director, shared that me&u is a game-changer for the hospitality industry, born out of a need to bring much-needed disruption to the sector.

“The brand is building a better future for hospitality to inspire extraordinary memories and we are excited to tell that story in a meaningful way, cementing me&u as the category leader and hospitality innovator,” said Bryant.

In April 2022, Red Havas has expanded its presence in the strategic corporate communications space following the launch of a dedicated corporate affairs practice. With this, the company has named the 20-year industry veteran Matt Thomas as the new executive director of corporate affairs.

Australia — Red Havas has expanded its presence in the strategic corporate communications space following the launch of a dedicated corporate affairs practice. With this, the company has named the 20-year industry veteran Matt Thomas as the new executive director of corporate affairs.

Thomas brings two decades of experience as a results-oriented, strategy-driven communications professional across the agency, consultancy, government, education, and the arts to the role. His agency background includes three years at Icon Agency, holding the position of director of public relations and content, where he grew a small team to win notable recognitionsacross the Asia Pacific.

He also holds extensive work experience in the government sector, including holding positions such as senior communications and advisory roles with Bayside City Council and Victoria’s Department of Health, as well as Department of Education and Training, Department of Sustainability and Environment, among others.

For the new role, Thomas will lead Red Havas’ corporate and recently formed public affairs teams to service clients within Red Havas and across the Havas Village. The newly created role encompasses oversight of crisis and issues management, strategic communications, corporate media relations, internal communications, stakeholder engagement, government, and investor relations thought leadership, reputation management and media training.

Simone Gupta, CEO of Havas PR Australia, said, “Thomas brings a clear strategic vision for how government and corporations approach corporate narrative, build and protect reputation. Red Havas has trusted long term relationships with clients across sectors that often look to us for this kind of counsel and strategic planning, led by Thomas this is an exciting growth area for the agency.”

On the appointment, Thomas welcomed the opportunity to help organisations navigate rapidly changing landscapes and shared his enthusiasm on his new role.

“Red Havas is a great Australian success story. From a small office in Melbourne, the brand has become a major powerhouse in the global public relations sector. I’m delighted to be joining the agency at this exciting time to build on its existing strengths in corporate and public affairs and expand this offering to meet the evolving needs of clients across business, government and the not-for-profit sectors,” Thomas said.

The introduction of the Red Havas corporate affairs offering follows the formation of the public affairs practice headed by experienced public policy and stakeholder engagement campaigner Lawrence Muskitta in December 2021, and the subsequent appointment of exceptional political and strategic communications advisor Jacqui Munro as senior account director.

Sydney, Australia — Public relations agency Red Havas’ Sydney division has announced three senior appointments as the new business continues to build in a period of significant growth for the agency.

The new hire includes Kelly Lane, the new group account director, followed by Sally Heydon, the new senior account director and has also appointed Mauricio Ruiz to the newly created role of senior publicist.

Alex Bryant, executive director of Red Havas Sydney PR
, said that they are delighted to welcome this talented trio to the Red Havas team.

“Their breadth of client experience is well suited to the evolving needs of our business and clients looking for agencies with deep expertise, and the ability to flex across sectors and services to help them achieve and exceed business objectives. With our current and new client mix, we have strong vertical experience across travel, food and beverage, retail, luxury and lifestyle, technology, and government – with that experience bolstered even further with Kelly, Sally, and Mauricio on board,” Bryant said.

Lane holds extensive experience in brand storytelling and client partnerships bringing over a decade of understanding across a range of sectors namely retail, technology, travel, finance, property, and healthcare. She joins Red Havas from her role as external communications manager at the Australian telecommunications network nbn. Prior to that, Kelly worked with global communications agency Weber Shandwick, where she was most recently vice president and client relationship lead.

Lane has managed programs spanning consumer, corporate and sustainability communications, content, social media, and events, and worked with some of the high-value global clients like ALDI, Facebook, IBM, Garmin, and Honeywell.

On the other hand, newly appointed senior account director Sally Heydon is a consumer brand specialist who has worked extensively with brands from start-ups to fast-moving consumer goods, devising and implementing attention-grabbing, multi-channel campaigns, overseeing large scale events, and setting the news agenda of the day in busy press offices for her clients’ benefit.

Heydon has honed her expertise for over a decade in roles as senior account director for Finchco Agency and Adhesive in Sydney, and in account-focused roles in London, with both ENGINE Mischief and Palm PR.

Meanwhile, Mauricio is an expert in the luxury fashion, lifestyle, beverage, and hospitality sector who has applied his talents to drive outcomes for high-value clients namely ghd, Versace, Dolce &Gabbana, The Met Gala, Diageo, and ACCOR Group. He brings more than six years of international experience managing PR, communications, and influencer marketing initiatives to the agency.

Mauricio joins from Sydney-based senior publicist and communications roles at TMC PR and EVH. Prior to that, he worked as a communications consultant and event manager with KCD in New York and Mexico.

Commenting on the three new senior hires, Bryant said, “With these three new appointments and recent promotions of Kirsty McGorty to Business Director and Ourhai Turkhan to Group Account Director we have a strong senior bench to support our clients in 2022 to deliver on their strategic integrated communications programs. We have some of the smartest and most creative minds in the business but equally important is their desire to collaborate and continue to build on the wonderful people-first based culture at Red.”

Recently, Red Havas welcomed Kyra Shakspeare to its newly created position of client services director for their Brisbane office. Additionally, the public relations agency also welcomed three new senior hires to Organic Pacific, the specialist entertainment communications agency division of Red Havas.

Brisbane, Australia – Public relations agency Red Havas in Australia has appointed Kyra Shakspeare, former senior account director at full-service PR agency Haystac, to step into its newly created position of client services director for the Brisbane office.

In her new role, Shakspeare will play an important role in helping to re-define the agency’s Brisbane presence, cultivating a new, high performing team in ‘the River City’, whilst also providing senior counsel to Red Havas’ national health division, which is experiencing rapid growth. She will report directly to Haylie Marchant, Red Havas Brisbane’s executive director.

Shakspeare brings 12 years of experience working with consumer and health clients, including Swiss, Chobani, Sanofi Consumer Healthcare, and Cotton On Group, as well as eHarmony, and Land Rover. Aside from her previous role at Haystac, she has also held leadership roles at communications firms WE Buchan and FleishmanHillard.

Commenting on her appointment, Shakspeare said, “Working beside Haylie in the past has led to some of my biggest achievements to date. I’m excited to work alongside Haylie again to drive our people and creative led-culture to continually deliver best-in-class consultancy for our clients.”

Meanwhile, Marchant commented that she is thrilled to welcome Shakspeare into this leadership role that will be pivotal in driving the growth and development of their Queensland offering.

“Kyra and I have worked together previously, so I know firsthand the value she brings to an agency and client partnerships. I’m incredibly excited about what the future holds for Red Havas Brisbane and our wider agency,” she said.

Red Havas Brisbane has also announced its recent new business wins, which include Club Active, the Australian health and fitness community for over 50s, and the Australian Counselling Association, the country’s registration body for counsellors and psychotherapists.

Marchant said that the new business wins reflect the depth of health expertise at the agency. She added, “The work we are delivering across the organisations is incredibly important and meaningful. I’m honoured to have the opportunity to make a positive contribution to the health and wellness of Australians, especially during this critical time.”