Singapore – Rakuten Advertising, an affiliate marketing network, has launched Partnership Discovery, a tool that helps advertisers find publisher partners, in the Asia-Pacific (APAC) region. Leveraging artificial intelligence (AI), the tool has a new brand search functionality that enhances its services.
Partnership Discovery’s expansion in the APAC region provides advertisers with access to its features, empowering advertisers in the market to find partners effectively.
The AI-powered search function applies network performance data to reveal publishers and the history of brands they have sold. It unveils publisher audiences which can help advertisers find partners for their operations.
Partnership Discovery allows advertisers to accurately categorise products, analyse annual sales and performance of publishers, and find alternative search terms and categories to optimise audience reach.
“This expansion of Partnership Discovery is part of our ongoing initiative to be a leader in affiliate marketing innovation and harness the power of AI to deliver stronger partnerships with publishers. With our vast database of transactional data, use of advanced machine learning models, and a robust AI-forward infrastructure, Rakuten Advertising is leading the way to help brands unlock efficient affiliate and influencer marketing strategies,” Nick Stamos, chief executive officer of Rakuten Advertising, said.
Before expanding to APAC, Partnership Discovery was available in the United States and United Kingdom.
