Singapore – Performance-driven ad solutions provider Rakuten Advertising has named Sydney-based e-commerce growth partner and digital agency The Thoughtful Agency as its first Platinum Agency Partner in the Asia-Pacific region.
The Thoughtful Agency has been recognised for delivering ‘comprehensive and industry-leading’ solutions for their clients through the Rakuten Affiliate Network.
“We are delighted to welcome The Thoughtful Agency as our first Platinum Agency Partner in the Asia-Pacific region,” said Nicola Murray, director of advertiser and agency development at Rakuten Advertising.
She added, “The team’s dedication to driving success for their clients aligns perfectly with our mission to empower the digital advertising industry to outthink and outperform through performance. We can’t wait to see what the team will achieve—this is just the beginning.”
The Thoughtful Agency’s Chief Growth Officer, Prav De Silva, also expressed his excitement about becoming Rakuten’s Platinum Agency Partner and the opportunities it brings for its clients.
“We are honoured to be recognised as Rakuten Advertising’s first Platinum Agency Partner in the Asia-Pacific region. This partnership will allow us to continue to drive innovation in the affiliate marketing space alongside Rakuten Advertising and leverage its innovative solutions to drive even greater value for our client portfolio,” he added.
Rakuten Advertising’s Platinum Agency Partner program is an exclusive community of the company’s partnered agencies. The program is designed for agencies that have a deep understanding of Rakuten Advertising’s products and services and have demonstrated their ability to leverage these solutions to deliver exceptional results for their clients.
This follows Rakuten Advertising’s launch of Accelerate, a fully-managed, affiliate marketing program led by experienced analysts leveraging unique data insights, competitive intelligence, custom campaign modelling, and publisher matchmaking.
