Malaysia – PUMA has launched a flagship store at Sunway Pyramid in Malaysia, its largest in Southeast Asia. The activation aims to strengthen the brand’s commitment to the fashion and sports industry in the country.
Coinciding with this launch is the PUMAthon activation, a running track within the store open to all guests.
Each time guests complete 100-meter runs, PUMA donates RM10 to Care2Run, a non-profit organization seeking to improve the lives of differently-abled youth through sports programs in Malaysia. The initiative aims to promote inclusivity, reflecting PUMA’s ‘Forever Bersama’ campaign.
Within the 12,000-square-foot store, various immersive in-store experiences await customers.
Besides offering exclusive items and collections, PUMA Malaysia also reveals a customisation area, interactive displays, and personalised experiences to guests. The store also introduced the three-dimensional foot scanner, which analyses a customer’s foot before suggesting a sneaker style through the power of artificial intelligence.
“‘Forever Bersama’ means ‘Forever Together,’ and this campaign truly embodies that sentiment. By participating in this activation, Malaysians engage in a fun and active experience while contributing to a larger purpose. Each run adds to our collective contribution, highlighting the impact of coming together for a common cause,” Steven Tan, country manager for PUMA Malaysia, said.
Customers can take part in the PUMAthon throughout the month of September.
PUMA ambassadors Metawin “Win” Opas-iamkajorn, Tontawan “Tu” Tantivejakul, Meerqeen and Priscilla Abby also made an appearance during the opening celebration of the store.
