Thailand – PTT Station is tackling misinformation as it slams internet myths in its latest advertisement. The campaign was made in collaboration with digital agency Yell Worldwide.
The campaign, titled ‘They Said What?!’, brings online myths about PTT to life, debunking them head-on to fuel truth. It aims to deliver fact-based information about the brand.
Central to the campaign is the concept of personifying avatars and profile pictures to confront them about hearsay circulating online. Each individual represents a misconception about PTT’s fuel.
Beyond promoting PTT’s fuel products, the three-minute video aims to encourage consumers to make informed choices that are based on facts.
The concept of the campaign is based on how negative statements seen on the internet can often disconnect brands from consumers, leading to a distorted perception of the brand.
