Bangkok, Thailand – Oil supplier OR Public Company Limited tells the real stories of Thai local producers in the film ‘Thaidet,’ produced in collaboration with advertising agency CJ Worx.
Featuring local producers, the film shares how OR’s Thaidet project, which aims to empower community enterprises, has changed the lives of its beneficiaries. With before-and-after stories juxtaposed, the film shows both the producers’ struggles and achievements.
In addition, the campaign shows how the project’s benefits were not merely economic. It also helped the people regain a sense of pride in their work.
The tagline “Thaidet is not just a product, it’s the wisdom and opportunity for the Thai people” reflects how their livelihood is founded on their knowledge of culture and tradition.
“For the creative minds at CJ Worx, success wasn’t measured by awards or recognition, but by how deeply the story could connect with the people of Thailand. They believe that the best advertisements are those that stay with viewers long after they’ve finished watching, those that remind people of their shared values, culture, and dreams. This documentary is a testament to their belief that great stories have the power to inspire, unite, and push society forward,” CJ Worx said in a press release.
OR launched the Thaidet project in 2018 in collaboration with government agencies. As part of the project, OR provides spaces in PTT stations and Café Amazon branches for community entrepreneurs to distribute their products.
