Prudential Asia taps K-pop group SuperM in new marketing campaign

Teddy Cambosa - January 4, 2021

Hong Kong – Hong Kong-headquartered life insurance PrudentialAsia has tapped the talents of Korean boy band SuperM in its new marketing campaign to encourage people across Asia to be healthy while maintaining fun.

Formed in 2019 by Korean entertainment group SM Entertainment and records company Capitol Music Group, SuperM is composed of seven members, coming from other groups such as NCT 127 and EXO.

The campaign, called ‘We DO Well Together’, will center around collaboration of Prudential and SuperM in a series of events to motivate people to lead healthier lives and achieve better wellness.

“Prudential and SuperM share a common goal. We want to promote the importance of staying fit and healthy, especially during these times. Together, we want to motivate people to attain wellness in a positive, proactive, and fun way,” said Nic Nicandrou, chief executive of Prudential Asia.

He added, “Prudential goes beyond the provision of protection to offer holistic health and wellness services, helping people prevent and postpone the onset of diseases. We do this through our all-in-one health app Pulse by Prudential, and a comprehensive range of best-in-class solutions and services to help people live well, for longer. This latest campaign focused on health and wellness reflects our continued commitment to putting our customers at the heart of our business.”

Meanwhile, SuperM released a statement, stating that “As the world experiences challenging times due to the pandemic, it is our ambition to spread positive energy and help as many people as possible to achieve not just good physical health, but mental wellbeing as well. We share a common mission with Prudential to help improve people’s wellness and drive optimism in good and bad times. Through ‘We DO Well Together’, we call on everybody to put in the same energy and spirit as ‘We DO’ to achieve our life goals together.”