Healthy lifestyle Archives

Philippines — Long-standing health and fitness franchise Anytime Fitness has launched a new digital platform, AF Connect, which features personalized coaching that provides curated fitness, nutrition, and recovery guidance with convenient accessibility. The digital platform was launched last April 1 and offers a 7-day free trial for applicants.

The AF Connect platform features selected and organized workouts with global fitness brand, Les Mills, as well as blogs and entries about keeping a fit and healthy lifestyle beyond the physical aspect. Users can also expect a wide array of content namely healthy, easy-to-do recipes, exclusive perks and discounts for active members, member testimonials, and other lifestyle content such as mental health, COVID protocols, and the like.

Ryan Cheal, COO for core market of Anytime Fitness Asia, shares his insight for AF Connect, saying that the past two years have been challenging with COVID-19, and everyone has witnessed that leading a healthy lifestyle is very important.

“Anytime Fitness has 140 gyms nationwide and we open new gyms every month. For the last seven years, we have been bringing Anytime Fitness to our communities. Now we want to make health and fitness more accessible by launching our online platforms,” Cheal said.

He added, “Our members can get the best education on nutrition, recovery, mental health, and workout at the gym, at home, at work and at the local park, with the world’s number 1 in group exercise Les Mills on demand. Not only will this platform be free for our members, but we also want to give everyone a 7-day free trial. We want to continue to improve the health and fitness of the Filipino people.”

Aside from AF Connect, other digital platforms of the company include the Anytime Fitness PH website, a user-friendly tool that features Find My Gym, free day passes, and online sign-ups. The AF app is also available to all active members where they can book their gym visit, customize workouts, and speak to their personal trainers, 24-7.

Hong Kong – Hong Kong-headquartered life insurance PrudentialAsia has tapped the talents of Korean boy band SuperM in its new marketing campaign to encourage people across Asia to be healthy while maintaining fun.

Formed in 2019 by Korean entertainment group SM Entertainment and records company Capitol Music Group, SuperM is composed of seven members, coming from other groups such as NCT 127 and EXO.

The campaign, called ‘We DO Well Together’, will center around collaboration of Prudential and SuperM in a series of events to motivate people to lead healthier lives and achieve better wellness.

“Prudential and SuperM share a common goal. We want to promote the importance of staying fit and healthy, especially during these times. Together, we want to motivate people to attain wellness in a positive, proactive, and fun way,” said Nic Nicandrou, chief executive of Prudential Asia.

He added, “Prudential goes beyond the provision of protection to offer holistic health and wellness services, helping people prevent and postpone the onset of diseases. We do this through our all-in-one health app Pulse by Prudential, and a comprehensive range of best-in-class solutions and services to help people live well, for longer. This latest campaign focused on health and wellness reflects our continued commitment to putting our customers at the heart of our business.”

Meanwhile, SuperM released a statement, stating that “As the world experiences challenging times due to the pandemic, it is our ambition to spread positive energy and help as many people as possible to achieve not just good physical health, but mental wellbeing as well. We share a common mission with Prudential to help improve people’s wellness and drive optimism in good and bad times. Through ‘We DO Well Together’, we call on everybody to put in the same energy and spirit as ‘We DO’ to achieve our life goals together.”