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PH telco Smart’s newest endorser is its third Korean star since May

MARKETECH APAC - October 29, 2020

Manila, Philippines – Philippine telecommunications company Smart Communications has released on Wednesday a new advertisement for its product Giga K-video, revealing its newest endorser, Korean star Park Seo-Jon. 

This is the third Korean actor that the company has recently inked a partnership with, starting with Netflix-produced Crash landing on you stars Hyun Bin in May, then Son Ye-Jin in August. 

Park Seo-Jon gained a wide fanbase for his K-dramas Fight for my way and What’s wrong with secretary Kim, most recently starring in the webtoon-adapted series Itaewon class this year.

The actor’s endorsement is a bundled service that includes open access data, 1 GB daily data for YouTube and streaming service Viu, plus a premium subscription with the latter.

In the ad, Park Seo-Jon is seen comforting a sad woman reeling from a breakup, showing her how subscribing to Giga K-video can uplift her. Smart leverages on the country’s positive reception to K-dramas, branding the service as K-video.

The ad has already been rolled out on TV and YouTube and on the telco’s social media channels.