Main FeatureMarketingSoutheast Asia

PH telco Globe signs BLACKPINK as newest endorser

Shaina Teope - December 1, 2020

Manila, Philippines – A year-end surprise for Filipino K-pop fans – the telco giant in the country, Globe, has announced that it has signed on Korean girl group and global superstars BLACKPINK as its newest endorser.

According to Rappler, the announcement was made by Globe’s president and CEO Ernest Cu in a live stream media event Tuesday, December 1.

In a press statement released by the brand following the event, Cu said, “This year has brought unprecedented challenges for everyone, locally and globally. Despite this, we strive to provide customers better everyday experiences that they will enjoy.”

Globe is the latest in the country’s telco brands to partner Korean stars as ambassadors. In October, another Philippine telco, Smart, unveiled Korean actor Park Seo-Jon as an endorser for its new data bundle service, following the launch of Korean drama Crash Landing On You stars Hyun Bin and Son Ye-Jin as brand models earlier in the year.

Of the new partnership with BLACKPINK, Cu commented, “Having BLACKPINK join the Globe family is proof that we won’t stop bringing the world into our customers’ homes. BLACKPINK being one of the world’s biggest groups has a huge following in the country. We want to bring our customers nothing less than the best in entertainment.”

BLACKPINK, which debuted in 2016, is one of the most popular K-pop groups, comprising of four members in its all-girls ensemble: Jisoo, Jennie, Rosé, and Lisa. The group has a strong social media following and consistently broke records on YouTube. The group currently has 53.8M subscribers, with its latest music video on YouTube Lovesick Girls garnering 270M views.

Globe said more surprises featuring the girl group are to come soon.