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Tag: Health campaign

Dementia Australia appoints BMF, Fiftyfive5 for national brain health awareness campaign
Dementia Australia appoints BMF, Fiftyfive5 for national brain health awareness campaign
Posted on January 27, 2026
by Teddy Cambosa
The campaign will be evidence-based and integrated, and is intended to address gaps in public understanding of dementia risk factors, particularly the impact of repeated head trauma
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HPB, Publicis Singapore encourage Singaporeans to rediscover the joy of food with less sodium
Posted on November 21, 2024
by Aliza Carmona
The Health Promotion Board (HPB), in collaboration with Publicis Singapore, has unveiled its latest integrated campaign, "For the Love of Taste," encouraging Singapore residents to reduce their sodium intake to preserve their sense of taste and fully enjoy the natural flavours of their food.
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Blending advocacy and social responsibility: Behind Roche Diagnostics’ ‘Everyone Deserves to Get Tested’ campaign rollout
Blending advocacy and social responsibility: Behind Roche Diagnostics’ ‘Everyone Deserves to Get Tested’ campaign rollout
Posted on August 19, 2024
by Teddy Cambosa
To better understand the company’s approach to this campaign, we recently spoke with Amy Ho, head of disease areas at Roche Diagnostics Asia Pacific to better understand the company’s driving force for this campaign, and why advocacy matters for brands like them to solve the world’s most pressing health...
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Boehringer Ingelheim’s latest activation initiative highlights impact of lifestyle choices on kidney health
Boehringer Ingelheim’s latest activation initiative highlights impact of lifestyle choices on kidney health
Posted on August 14, 2024
by MARKETECH APAC
For the company, the ‘It Starts with U: Get CheCKD’ initiative underscored the commitment to raise awareness and empower Filipinos in managing their kidney health, ensuring a healthier future for all.
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Friso SG’s latest campaign promotes gut health in children through music and movement
Friso SG’s latest campaign promotes gut health in children through music and movement
Posted on May 27, 2024
by Teddy Cambosa
For this campaign, the Friso Good Poop Advisory Panel also returns this year with a focus on the connection between movement and gut health in young children.
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Prudential Asia taps K-pop group SuperM in new marketing campaign
Posted on January 4, 2021
by Teddy Cambosa
Korean supergroup SuperM is the last partner of Prudential Asia in its latest marketing campaign to raise healthy lifestyle awareness across Asia.
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