SME Featured Southeast Asia

Prudential SG boosts digitalization efforts, biz growth for SMEs

Singapore – Life insurance company Prudential in Singapore has partnered with Ngee Ann Polytechnic and ST Engineering to equip small and medium-sized enterprises (SMEs) with the knowledge and resources on how to go digital in a safe and secure manner.

The initiatives include a digital commerce playbook launched in collaboration with Ngee Ann Polytechnic in September 2021 to help SMEs kickstart their digital journey. Said playbook was developed together with students from the Ngee Ann Poly School of Business & Accountancy who specialize in business digitalization. 

Meanwhile, with ST Engineering, Prudential is offering training to improve SMEs’ cybersecurity awareness so they can better safeguard their business.

For Goh Theng Kiat, chief customer officer at Prudential Singapore, digitalization is important for businesses to better engage their employees and customers, as well as optimize processes.

“SMEs recognize that going digital is not just about being future-ready but a matter of survival in the current pandemic. To support SMEs through this challenging time, we are collaborating with different industry players to empower them with knowledge, experience and tools, to accelerate their digital transformation so they can stay relevant to their customers,” Goh said.

Meanwhile, Goh Eng Choon, president of cyber at ST Engineering, commented, “The collaboration between ST Engineering and Prudential will empower the SMEs, equipping them with the knowledge and resources to elevate their cybersecurity readiness. We draw upon our deep cybersecurity competencies to provide robust and latest technologies, solutions and services to enhance their cyber resilience.”

In October 2020, the company launched the SME Skills Accelerator programme to equip SMEs with the skills and resources to grow and innovate, upskill their employees, and improve employee retention. It is a collaboration between Prudential and SkillsFuture Singapore, under the SkillsFuture Queen Bee partnership.

Marketing Featured Southeast Asia

Prudential SG releases limited-edition ‘power cards’ to encourage overall well-being

Singapore – Insurance company Prudential in Singapore has launched a new campaign where they will be giving away 85 limited edition decks of their “Ready, Reset, Go! Power Cards”, specially crafted to help Singaporeans improve their overall well-being amid the COVID-19 pandemic.

The deck consists of 15 cards divided into three categories that are key to living well holistically – finances; health and wellness; and work and relationships. Each card in these categories contains an interesting tidbit followed by a prompt for the reader to take an action step that will improve the state of their wealth, health, or work or social life. 

Also included in the deck are three blank cards that people can personalize by penning intentions and reflections as they take action to improve their well-being.

For people checking on the cards under the ‘finance’ category, the cards direct them to discover a set of wealth solutions that are available on Pulse, a digital health and wellness app from Prudential. Meanwhile, on checking cards under the ‘health and wellness’ category, they need to follow the instructions on the card to access a ‘BMI Recorder’ on Pulse. The feature just needs the user to upload a selfie to reveal their BMI. A SG$50 Deliveroo voucher is also available within the card deck of the ‘work and relationships’ category.

The campaign will run from 2 to 24 December 2021, until stocks last. To join the contest, consumers can register an account on the Pulse by Prudential app. Then, take a screenshot of the registration page and send it to a dedicated email address and wait for confirmation.

Marketing Featured APAC

Prudential Asia taps K-pop group SuperM in new marketing campaign

Hong Kong – Hong Kong-headquartered life insurance PrudentialAsia has tapped the talents of Korean boy band SuperM in its new marketing campaign to encourage people across Asia to be healthy while maintaining fun.

Formed in 2019 by Korean entertainment group SM Entertainment and records company Capitol Music Group, SuperM is composed of seven members, coming from other groups such as NCT 127 and EXO.

The campaign, called ‘We DO Well Together’, will center around collaboration of Prudential and SuperM in a series of events to motivate people to lead healthier lives and achieve better wellness.

“Prudential and SuperM share a common goal. We want to promote the importance of staying fit and healthy, especially during these times. Together, we want to motivate people to attain wellness in a positive, proactive, and fun way,” said Nic Nicandrou, chief executive of Prudential Asia.

He added, “Prudential goes beyond the provision of protection to offer holistic health and wellness services, helping people prevent and postpone the onset of diseases. We do this through our all-in-one health app Pulse by Prudential, and a comprehensive range of best-in-class solutions and services to help people live well, for longer. This latest campaign focused on health and wellness reflects our continued commitment to putting our customers at the heart of our business.”

Meanwhile, SuperM released a statement, stating that “As the world experiences challenging times due to the pandemic, it is our ambition to spread positive energy and help as many people as possible to achieve not just good physical health, but mental wellbeing as well. We share a common mission with Prudential to help improve people’s wellness and drive optimism in good and bad times. Through ‘We DO Well Together’, we call on everybody to put in the same energy and spirit as ‘We DO’ to achieve our life goals together.”