Singapore – Global public relations professional body Public Relations and Communications Association (PRCA) has announced that it is now extending its presence to Asia-Pacific with the launch of PRCA APAC, replacing the narrower governing body PRCA Southeast Asia.
With the PRCA APAC, the PR body has also announced the appointment of inaugural co-chairs namely Caroline Hsu, managing director for APAC at The Hoffman Agency; Carolyn Devanayagam, executive vice president and APAC head of corporate at Weber Shandwick; and Nitin Mantri, CEO at Avian WE. The appointments are part of a further strengthening of the Board to represent the whole region.
As part of the changes, current PRCA SEA General Manager Tara Munis will relocate to Hong Kong as the new head of PRCA Asia-Pacific, and further team appointments will be made in Singapore and Thailand.
“We’ve been lucky to call Singapore home since 2018, cultivating a passionate and driven PR community. That passion and dedication to support our industry has inspired incredible membership growth in not only neighbouring countries but to the entire Asian Pacific region. I’m excited to get started in Hong Kong and continue to provide word-class support for all our members,” Munis stated.
Meanwhile, former PRCA SEA Chair and regional director for APAC at Archetype Lee Nugent commented that PRCA’s commitment to drive further professionalism, raise standards and provide representation will be of great benefit to what he believes is the most exciting and vibrant part of the world for PR and comms.
“It’s been a real honor to have represented PRCA Southeast Asia as its inaugural chair over the last three years and I’m terrifically proud of the progress we’ve made. Now is the perfect time for geographic expansion and, as my tenure comes to an end, I couldn’t ask for a more inspiring set of leaders to hand over to Carolyn, Caroline and Nitin – as our three new co-Chairs take on PRCA’s next phase of growth across APAC,” Nugent said.
For Francis Ingham, director-general at PRCA, by representing the industry throughout the whole of APAC, providing professional links between fellow practitioners all around the world, and continuing to collaborate with local associations, they can address the challenges and embrace the opportunities in front of our industry even better than ever.
“Our three co-chairs are highly respected figures from across Asia-Pacific, and it’s a pleasure to welcome them to their new roles, and to the PRCA’s Global Advisory Board. I’d like to offer my profound thanks to Lee Nugent for his chairmanship over the past three years. His drive and dynamism has embedded the PRCA in the wider region,” Ingham concluded.
