Mumbai, India — Kulfi Collective’s global animation and motion design vertical, Post Office Studios, has announced a series of hires to its innovative and dynamic crew of designers, animators, visual effects artists and new media tech experts. The appointments are Kushal Bhor and Prasad Kelkar to the position of creative director; Joydeep Chowdhury to associate creative director; Taher Merchant as lead of brand partnerships; and Kedar Thapar as executive producer. Meanwhile, Aunnesha Sen has been elevated to executive producer.
Bhor is multi-talented and diversely experienced in animation, 3D design, videography, visual design, video production and video animation. He has previously worked as a creative head at a boutique production house. As part of the creative director’s panel at Post Office, he will not only lead projects but also nurture upcoming talents at the studio.
Meanwhile, Kelkar has also been appointed a creative director. His role will see him focus on providing top-notch design solutions, animation, and motion design projects to clients. He will oversee the work of both internal and external artists, manage client feedback and coordinate with creative and post-producers to ensure timely delivery as per KULFI standards. Prior to Post Office Studios, Kelkar’s 2-year stint at 4AM Worldwide has seen him head its motion design vertical.
On the other hand, Chowdhury has a strong background in the media production industry, having worked for 10 years. At Post Office Studios, he will oversee art direction and elevate the creativity quotient across various projects. Previously, Chowdhury was with Sealine Productions as a creative art director.
With over six years of experience managing, Merchant has led teams across multiple sectors at notable companies like Uber and Studio Dialogbox. Driven by his eagerness and genuine passion for business management and scaling organisations to greater heights, Merchant will help formulate and execute strategies to grow brand partnerships across multiple industry sectors in collaboration with the Post Office Studios’ creative and operations team.
Meanwhile, Thapar has a background of twelve years in commercials and digital video content production. His role sees him manage and support teams on multiple projects and coordinate with the creative team and production team to close projects. Adept at a solution-focused approach, Thapar leverages his vast experience to manage risk, solve problems and overcome challenges on the fly.
Lastly, Sen, who was previously the creative producer at Post Office Studios steps up to her new role with an experience of close to a decade in the field.
Shirley D’Costa, CBO of Kulfi Collective, said, “Over the last 2 years, we’ve seen a staggering increase in both interest and demand in the animation and immersive content space, both within India and globally. We are excited to strengthen our motion design capabilities with this incredible team of talented hires while we continue to deliver world-class content as a global new media studio.”
Simultaneously, Aditya Tawde, co-founder and CCO of Post Office Studios, commented, “We feel it’s a great combination of hiring a new set of talented people while upscaling the existing people, and we are looking forward to working with them. The biggest challenge in any growing startup organisation is to scale, and with a team of these bright minds, Post Office Studios will definitely set a new global benchmark in the motion design space.”
