Singapore – Popeyes in Singapore has announced the launch of its first-ever dating show, which invites daters to crank up the heat with spicy questions based on the levels of spiciness of their menu items.
This campaign, conceptualised alongside Happiness Saigon, challenges contestants with 3 levels of spicy questions mimicking the intensity of 3 levels of Smoky Sriracha menu items. Just like Popeyes is making their normal menu items spicier with the Smoky Sriracha sauce, their spicy questions are adding some heat to normal conversations.
This dating show stint is also made in line with promoting Popeyes’ new Smoky Sriracha collection.
Moreover, the campaign–titled ‘Spice Up That Love’–succeeds not only in presenting the product in a fun and engaging way but also in building brand love for Popeyes as an entertaining and creative brand.
Lien Sterkens, head of content at Happiness Saigon, said, “Audiences nowadays want to be entertained. Instead of competing in a saturated market of promoting new menu items, we let Popeyes create their own category: a dating show. The shift from brand to content creator is an important one for Popeyes in 2023.”
This is Happiness Saigon’s recent work with Popeyes Singapore, the previous one being related to launching a hotline to allow the customer to vent out their woes in exchange for chicken.
