Kuala Lumpur, Malaysia – Pokka, a beverage manufacturer, has appointed Ignite, a creative agency inside The Shout Group, as its designated creative agency for the Singapore and Malaysia markets.
Pokka’s decision to work with Malaysia-based Ignite, represents the brand’s ambitions for growth outside of Singapore.
Speaking about the appointment, Michelle Nunis, group general manager – marketing (Malaysia & Singapore) at Pokka, said, “All of us at Pokka look forward to collaborating with the team at Ignite. We view Ignite as a strong communications partner and respect their point of views that are stemmed from consumer insights, their ability to constructively challenge us to ensure what is right for our brand and their creative perspective to deliver consumer-relevant and engaging campaigns.”
Meanwhile, Shaun Tay, co-Owner & chief executive officer of The Shout Group, stated, “Winning over Pokka for both the Malaysia and Singapore markets furthers our goal of building a solid portfolio of cross-border clientele, which already features Darlie, McCain, Febreze, Glad and Offspring, as we’re always keen on opportunities to promote Malaysia as a hub for regional creative development.”
He added, “That said, being part of Pokka’s plans in unleashing their growth potential is personally exciting for us as it is the driving core of why we created The Shout Group in the first place. My thanks to Rex Macaskill, Group CEO of Pokka Pte. Ltd. and Michelle for trusting us with their brand and business, and we can’t wait to get started!”
