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PLDT, Smart deepen support for gender equality with latest campaign

PLDT, Smart deepen support for gender equality with latest campaign
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Manila, Philippines — The Philippines’ fully integrated telco company, PLDT, and its mobile unit Smart Communications continue to champion gender equality in the workplace. In a recent campaign, the group showcased how women thrive, amid rapid technological changes in the telecommunications industry.

Now in its second year, the group’s “Yes, She Can” campaign highlighted the important role of women in the workplace, through digital activities and webisodes featuring female employees of various roles and persona.

Gina P. Ordonez, chief people officer of PLDT and Smart, shared, “We celebrate women and the many hats they wear everyday—as hardworking people in the organization, mothers, wives, daughters and talented individuals.”

Ordonez added, “We will continue to provide female employees with opportunities to pursue their passion and purpose, and to achieve success in the organization.“

As an equal opportunity employer, gender equality is high on the agenda of the group’s Environment, Social and Governance initiatives. This is evident in its leadership team, where 58% of direct reports to the CEO, 40% of executives, and 23% of board members are women.

PLDT and Smart’s commitment to gender equality may also be seen in the partnerships that the group has built throughout the years. Via a collaboration with the Philippine Eagle Foundation, PLDT has helped bridge the digital divide in upland communities of Arakan, North Cotabato, by equipping women with technological tools and skills. In partnership with the Philippine Business for Social Progress, the group also works with Solidarity with Orphans and Widows, a community in Payatas Quezon City, for livelihood opportunities.

Additionally, in 2021, PLDT and Smart became the first Philippine telcos that signed up as members of the Philippine Business Coalition for Women Empowerment, in an effort to achieve large-scale organizational transformation through evidence-based strategies and best practices in the workplace.

Melissa V. Vergel de Dios, chief sustainability officer of PLDT, said, “At PLDT and Smart, women are taking their rightful place at the table, proving that in our organization, one’s worth is not defined by gender, but by capability. This is a source of encouragement and inspiration for us all—in the workplace, and in the communities we serve.”

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