Marketing Featured Southeast Asia

PLDT, Smart deepen support for gender equality with latest campaign

Manila, Philippines — The Philippines’ fully integrated telco company, PLDT, and its mobile unit Smart Communications continue to champion gender equality in the workplace. In a recent campaign, the group showcased how women thrive, amid rapid technological changes in the telecommunications industry.

Now in its second year, the group’s “Yes, She Can” campaign highlighted the important role of women in the workplace, through digital activities and webisodes featuring female employees of various roles and persona.

Gina P. Ordonez, chief people officer of PLDT and Smart, shared, “We celebrate women and the many hats they wear everyday—as hardworking people in the organization, mothers, wives, daughters and talented individuals.”

Ordonez added, “We will continue to provide female employees with opportunities to pursue their passion and purpose, and to achieve success in the organization.“

As an equal opportunity employer, gender equality is high on the agenda of the group’s Environment, Social and Governance initiatives. This is evident in its leadership team, where 58% of direct reports to the CEO, 40% of executives, and 23% of board members are women.

PLDT and Smart’s commitment to gender equality may also be seen in the partnerships that the group has built throughout the years. Via a collaboration with the Philippine Eagle Foundation, PLDT has helped bridge the digital divide in upland communities of Arakan, North Cotabato, by equipping women with technological tools and skills. In partnership with the Philippine Business for Social Progress, the group also works with Solidarity with Orphans and Widows, a community in Payatas Quezon City, for livelihood opportunities.

Additionally, in 2021, PLDT and Smart became the first Philippine telcos that signed up as members of the Philippine Business Coalition for Women Empowerment, in an effort to achieve large-scale organizational transformation through evidence-based strategies and best practices in the workplace.

Melissa V. Vergel de Dios, chief sustainability officer of PLDT, said, “At PLDT and Smart, women are taking their rightful place at the table, proving that in our organization, one’s worth is not defined by gender, but by capability. This is a source of encouragement and inspiration for us all—in the workplace, and in the communities we serve.”

Marketing Featured Southeast Asia

Telco Smart to aid South Korea-based esports org T1 in PH expansion

Philippines — PLDT wireless unit Smart Communications has struck an agreement with South Korea’s T1, one of the pioneering esports organizations in the world. Through the partnership, Smart will provide facilities that will assist T1’s expansion in the Philippines.

As part of its goal to boost the esports industry in the country, Smart will house the online MOBA game DOTA 2 Team of T1 and power its connectivity during their boot camp and tournaments. Three Filipino esports athletes are also part of T1’s roster: Carlo ‘Kuku’ Palad, Khim ‘Gabbi’ Villafuerte, and Karl Jayme.

Jude H. Turcuato, first vice president and head of sports at PLDT and Smart, said that they are more than delighted to help their former coach Kuku and welcome T1 to the Philippines. Turcuato added that this is part of Smart’s advocacy to help develop esports in the Philippines and empower Filipino esports athletes as they make their mark in the global arena.

“We just want to take this opportunity to thank Smart and Smart Omega for helping us with our boot camp. They have also helped us get professional IT support on standby, especially during official matches. The facilities are good, and the place is safe as well,” Palad said.

Smart Omega is the professional esports team backed by Smart.

T1, along with eight other squads in the region, is set to play in the Southeast Asia Dota Pro Circuit Division I this month. T1 won first place in the Dota Pro Circuit 2021 Season 2 – SEA Upper Division and ESL One Summer 2021; second place for DPC SEA 2021-2022 Tour 1 Regional Finals, and landing in the top 7-8 of The International 10 in 2021. Founded in 2003, T1 is also known for their three-time world championship title for League of Legends.

Platforms Featured Southeast Asia

PLDT taps Medallia, Kantar to support telco’s CX implementation

Philippines – PLDT, one of the largest telcos in the country, alongside its wireless subsidiary Smart Communications, have announced its partnership with global customer experience and employee platform Medallia.

Through the CX implementation Medallia will be supported by global media company Kantar in implementing the technology solution across PLDT and Smart. Medallia and Kantar joined the PLDT team for a digital signing ceremony to officially seal the deal. Furthermore, with support from Medallia and Kantar, PLDT and Smart aims to optimise customer experience management across all channels, including digital platforms, mobile phone applications, and contact centres. 

Alfredo S. Panlilio, president and CEO of PLDT and Smart, said, “A large part of our commitment to provide world-class connectivity for all Filipinos is to empower our people and processes with technology that allows them to render the best customer experience.”

He added, “Our engagement with Medallia and Kantar gives us this technology, and empowers us to listen and respond to our customers more effectively, as they are our North Star for all group-wide efforts,.”

Meanwhile, Leslie Stretch, president and CEO of Medallia, commented, “To thrive in the highly competitive world of telecommunications, providers must delight customers and employees by responding to their needs with the same speed, interactivity, and connectivity that they expect from your network.”

“Medallia helps amplify the voice of customers across all touchpoints, enabling PLDT and Smart to listen and act on feedback in a consistent, deliberate, and thoughtful manner. We look forward to working with PLDT and Smart to delight customers with world-class experiences,” Stretch added.

He added, “Medallia continues to expand across the telecommunications industry in APAC and currently works with customers in key markets including Singapore, Japan, and Indonesia, to help optimise their customer experience.”

Technology Featured Southeast Asia

PLDT taps Qualtrics for unified CX redesign

Manila, Philippines – PLDT Global Corp. (PGC), the international arm of Philippine-based telecommunications company PLDT, has announced that it has partnered experience management (XM) company Qualtrics to redesign its customer experience (CX).

PGC will be utilizing and standardizing the use of Qualtrics’ CustomerXM program in order to better understand and act on customers’ unique needs. Qualtrics will provide PGC with a single platform to capture, analyze, and act on experience data, enabling PGC to uncover deeper customer insights, scale and personalize engagements, and automate workflows to resolve or escalate customer issues in real time.

Furthermore, CustomerXM integrates with PGC’s existing CRM platform to deliver further value. Bringing together experience data from Qualtrics and operational data from the CRM platform aims to assist PGC in better understanding the drivers of its CX so the company can take targeted action to continually design and improve the experiences delivered.

According to Leah Garcia, VP for experience at PGC, Qualtrics’ XM service best serves the company’s commitment to bring innovative services across their customers and enterprise partners globally.

“We will be able to listen closely to the needs of our customers and rapidly respond, which will ensure PGC continually brings to market the products and services our customers want and deserve,” Garcia stated.

Meanwhile, Mao Gen Foo, head of Southeast Asia at Qualtrics stated that their service comes in response to the recent consumer behavior shifts by the offset of the global pandemic, which has also changed customer expectations significantly.

“It’s a reality that means being able to listen, understand, and rapidly act on the changing needs of your customers is a key competitive advantage. By standardizing its CX program with Qualtrics, PGC is well placed to unlock critical insights enabling the company to continually design and improve customer experiences that drive business outcomes,” Gen Foo stated.

Platforms Featured Southeast Asia

PH’s PLDT Home, ShopeePay team up for e-payment convenience

Manila, Philippines – Local-based telecommunications company PLDT has recently partnered up with e-commerce Shopee’s payment platform ShopeePay to bring convenience to payment gateways for services provided by the local telco.

The recent partnership aims at providing more payment service options for PLDT customers in settling their payments for postpaid plans, WiFi, and other bills.

Users can pay through ShopeePay in the Shopee app, under the “Load, Bills & eServices” option.

Accompanying the recent partnership is a chance for PLDT Home subscribers to receive rewards just by paying through the ShopeePay platform. Users may enjoy Shopee coin cashbacks for the following promos:

  • 300 Shopee coins cashback when users pay every Monday, Thursday, and on November 11 by using the voucher code PLDTBILL300.
  • 250 Shopee coins cashback every Tuesday, Wednesday, Friday, Saturday, and Sunday with the voucher code PLDTBILL250
  • 200 and 150 Shopee coins cashback respectively when they pay their bills with PLDTBILL200 and PLDTBILL150 voucher codes

“As more consumers are turning to our platform to stay connected and fulfill their daily needs, we are committed to providing them easy access to digital payment services such as ShopeePay for seamless payment,” said Martin Yu, associate director at Shopee Philippines.

Platforms Featured Southeast Asia

Free Bee launches new online series for Filipinos overseas

Manila, Philippines – Mobile application Free Bee, powered by Filipino technology services provider PLDT Global Corporation, recently launched an online video series for overseas filipino workers (OFWs) which will air a lifestyle talk show.  

PLDT said that the project is aimed to keep OFWs entertained and informed amid the COVID pandemic. Called Rated Global Pinoy, it will feature famous guest stars and topics that will help them  “feel closer to home.”

Its most recent episode features Filipino singers Yeng Constantino and Erik Santos as they serenaded Filipinos with their favorite mellow, or as per Filipino culture, “hugot” songs and talked about how music can be a source of strength, hope and inspiration.

According to the Chief Commercial Officer at PLDT Global Albert V. Villa-Real, they hope that through this series, they help Filipinos everywhere feel less alone.

“This online campaign is meant to make our kababayans feel that they are not alone. We are going beyond connectivity to creating a venue where we can help Filipinos worldwide find ways to support their emotional needs while they are in a long-distance set up,” said Villa-Real.

“Through this video series, we hope to deliver meaningful content that hopefully will make our OFWs feel closer to home,” he added.

Apart from the online series, Free Bee also aims to bring connections closer to reach via their services enabling longer and ad-free calls in key migrant destinations such as the United States, Canada, India, South Korea, among others, at affordable rates.

Since its launch in 2017, Free Bee has partnered with other companies and organizations all over the world to provide OFWs services such as load top ups on communication services Smart, TNT, and Sun, as well as online bills payment, and application for insurance and loan products.