WN Interview Omnichat Final
Aliza Carmona
WN Interview Omnichat Final
Marketing Featured APAC
What’s NEXT: Omnichat’s Alan Chan on reshaping conversational commerce with AI-powered customer journeys
July 2, 2025
Aliza Carmona
Conversational commerce has evolved from a niche concept to a central pillar of digital retail, redefining how brands engage, convert, and retain customers in Asia’s increasingly mobile-first markets....
Agency Leadership Decoded: Eunice Tan on fostering a culture of innovation, creativity at TSLA
Marketing Featured Southeast Asia
Agency Leadership Decoded: Eunice Tan on fostering a culture of innovation, creativity at TSLA
| June 26, 2025
By Fatima Baduria
Cannes Lions 2025: Here’s every award-winning campaign from Asia-Pacific
Marketing Featured APAC
Cannes Lions 2025: Here’s every award-winning campaign from Asia-Pacific
| June 21, 2025
By Teddy Cambosa
Agency Leadership Decoded: UM Malaysia’s Sue-Anne Lim on rewriting advertising rules with heart and breakthrough thinking
Marketing Featured Southeast Asia
Agency Leadership Decoded: UM Malaysia’s Sue-Anne Lim on rewriting advertising rules with heart and breakthrough thinking
| June 19, 2025
By Teddy Cambosa
David Ko (RFI Asia)
Marketing Featured APAC
Agency Leadership Decoded: RFI Asia’s David Ko on future-proofing agency value  through mentorship, innovation, and AI readiness
| June 16, 2025
By Aliza Carmona
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Unlocking financial freedom: Franchette Chingcuanco-Cardona on making insurance accessible for Filipinos
MarketingSoutheast Asia

Unlocking financial independence: Franchette Chingcuanco-Cardona on making insurance accessible for Filipinos

BY Fatima Baduria | June 16, 2025
Cannes Lions 2025: Here’s every award-winning campaign from Asia-Pacific
MarketingFeaturedAPAC

Cannes Lions 2025: Here’s every award-winning campaign from Asia-Pacific

BY Teddy Cambosa | June 21, 2025
MarketingGlobal

Paramount drops WPP Media in cost-cutting move linked to Skydance merger

BY Aliza Carmona | June 4, 2025

Partner Articles

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MarketingPartnersAPAC

Content creation on steroids: How Club Med scaled production, maintained brand consistency, and boosted efficiency across 11 markets

BY MARKETECH APAC | May 14, 2025
Dodging geopolitical challenges: How Kaspersky Lab increased its SEA, Greater China revenue following issues in Western markets
MarketingPartnersAPAC

Dodging geopolitical challenges: How Kaspersky Lab increased its SEA, Greater China revenue following issues in Western markets

BY MARKETECH APAC | February 4, 2025
Samsung on launching context-driven programmatic advertising for enhanced targeted results
MarketingPartnersSoutheast Asia

Samsung on launching context-driven programmatic advertising for enhanced targeted results

BY MARKETECH APAC | February 3, 2025

Recent Articles

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Marketing

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Cathay Pacific invites travellers to Hong Kong with ‘The Most Fun Per KM²’ campaign
MarketingSoutheast Asia

Cathay Pacific invites travellers to Hong Kong with ‘The Most Fun Per KM²’ campaign

BY Fatima Baduria | July 3, 2025
Singapore – Cathay Pacific is encouraging travellers across Southeast Asia to explore Hong Kong with the launch of ‘The Most Fun Per KM²’ campaign. The campaign, in partnership with the Hong Kong Tourism Board, invites them to discover the country’s diverse districts and hidden gems. Highlighting Hong Kong’s offerings, the campaign follows the journey of...READ MORE
LEGOLAND Malaysia Resort appoints Mutant Communications as new PR agency
MarketingSoutheast Asia

LEGOLAND Malaysia Resort appoints Mutant Communications as new PR agency

BY Teddy Cambosa | July 3, 2025
Google debuts YouTube creator series highlighting ad solutions via The Carrot Collective, VIRTUE Asia
MarketingSoutheast Asia

Google debuts YouTube creator series highlighting ad solutions via The Carrot Collective, VIRTUE Asia

BY Fatima Baduria | July 3, 2025
MarketingAPAC

LMDW APAC appoints Diego Araud as new MD, strengthens senior leadership to drive growth

BY Aliza Carmona | July 3, 2025
Del Monte Foods’ US subsidiary files for bankruptcy, PH arm to assess financial impact
MarketingGlobal

Del Monte Foods’ US subsidiary files for bankruptcy, PH arm to assess financial impact

BY Teddy Cambosa | July 3, 2025
Max the Stress Ball unleashes rage against Income Insurance in new campaign with BBH Singapore
MarketingSoutheast Asia

Max the Stress Ball unleashes rage against Income Insurance in new campaign with BBH Singapore

BY Fatima Baduria | July 3, 2025

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What’s NEXT in Marketing: Malaysia 2025
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Technology

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TechnologyANZ

Miguel Lopes joins TrafficGuard as new chief product officer

BY Aliza Carmona | July 3, 2025
Australia – Ad fraud prevention platform TrafficGuard has appointed Miguel Lopes as chief product officer, tasking him with driving product innovation and accelerating channel expansion. In the role, Lopes will oversee the development of tools designed to protect advertising spend, broaden channel support, and facilitate the rollout of new products. He will also play a...READ MORE
The magic of omnichannel personalisation: When it should feel right for APAC organisations
TechnologyAPAC

The magic of omnichannel personalisation: When it should feel right for APAC organisations

BY Aaron Crowe | July 1, 2025
Kargo introduces new CTV ad units for APAC market
TechnologyAPAC

Kargo introduces new CTV ad units for APAC market

BY Teddy Cambosa | June 24, 2025
The Trade Desk, HOY expand strategic partnership to advance programmatic CTV advertising in HK
TechnologyEast Asia

The Trade Desk, HOY expand strategic partnership to advance programmatic CTV advertising in HK

BY Teddy Cambosa | June 20, 2025
Which industries lag on loyalty innovation–and how to turn tech limitation to opportunities
TechnologyAPAC

Which industries lag on loyalty innovation–and how to turn tech limitation to opportunities

BY Aaron Crowe | June 11, 2025
Amperity launches AI agent ‘Chuck Data’ for customer data engineering in Databricks
TechnologyGlobal

Amperity launches AI agent ‘Chuck Data’ for customer data engineering in Databricks

BY Teddy Cambosa | June 11, 2025

Platforms

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Malaysia postpones Bahasa Malaysia listing rule for e‑commerce sellers
PlatformsSoutheast Asia

Malaysia postpones Bahasa Malaysia listing rule for e‑commerce sellers

BY Teddy Cambosa | June 25, 2025
Kuala Lumpur, Malaysia – Malaysia has temporarily paused the enforcement of a controversial regulation that would have mandated Bahasa Malaysia for all product listings on major e-commerce platforms. The delay allows authorities time to gather feedback from sellers and rethink the rollout. According to Malay Mail, under the Consumer Protection (Electronic Trade Transactions) Regulations 2024...READ MORE
Correlink launches shipping management e-commerce platform Shipperfy
PlatformsANZ

Correllink launches shipping management e-commerce platform Shipperfy

BY Teddy Cambosa | June 17, 2025
What's NEXT in Marketing: The rise in tailored media amidst declining trust, personalised content shift
PlatformsAPAC

What’s NEXT in Marketing: The rise in tailored media amidst declining trust, personalised content shift

BY Aditya Kilpady | June 17, 2025
PlatformsGlobal

Broadsign launches automated in-advance DOOH buying to streamline OOH transactions

BY Aliza Carmona | June 4, 2025
PlatformsSoutheast Asia

PH senate approves final reading for bill on MTRCB’s regulatory scope on online streaming platforms

BY Teddy Cambosa | June 3, 2025
PlatformsSoutheast Asia

VISION+, Indosat Ooredoo Hutchison partner to deliver premium digital content to Indonesian users

BY Aliza Carmona | June 3, 2025

SME

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PUMM’s FAST continues movement momentum at Kota Kinabalu; focusing on policy and innovation
SMESoutheast Asia

PUMM’s FAST continues movement momentum at Kota Kinabalu; focusing on policy and innovation

BY Teddy Cambosa | June 16, 2025
Kuala Lumpur, Malaysia – Persatuan Usahawan Maju Malaysia’s (PUMM) Forward Asia Strategic Transformation (FAST) has continued its momentum in Kota Kinabalu, bringing together leaders from both public and private sectors. For this new engagement, FAST’s objective is to highlight how collaboration can protect the environment while scaling Malaysia’s economy and sustainability efforts in tandem. FAST...READ MORE
PUMM’s FAST movement makes latest stop at Penang, highlights importance of embedding AI, ESG to SME strategies
SMESoutheast Asia

PUMM’s FAST movement makes latest stop at Penang, highlights importance of embedding AI, ESG to SME strategies

BY Teddy Cambosa | May 28, 2025
KL Wellness City, PUMM team up for wellness-driven productivity talk for entrepreneurs, corporates
SMESoutheast Asia

KL Wellness City, PUMM team up for wellness-driven productivity talk for entrepreneurs, corporates

BY Teddy Cambosa | May 9, 2025
SMESoutheast Asia

Validus Group and Fintech Nation launch US$10m fund to boost SME financing in Thailand, Indonesia

BY Aliza Carmona | May 8, 2025
DTI, DOT ink partnership to bolster MSMEs, tourism in PH
SMESoutheast Asia

DTI, DOT ink partnership to bolster MSMEs, tourism in PH

BY Fatima Baduria | April 16, 2025
DTI, TikTok Shop launch program to empower Filipino MSMEs in e-commerce
SMESoutheast Asia

DTI, TikTok Shop launch program to empower Filipino MSMEs in e-commerce

BY Fatima Baduria | April 11, 2025

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MARKETECH APAC Podcast

Your Ultimate Source for Marketing and Tech Insights Straight from the Industry Leaders!

Spotify Podcast
In this episode of What’s NEXT in Marketing: Interviews 2025, we talked to Quantcast’s Joyce Seah–head of client success for APAC–on the latest tech, trends, and best practices in programmatic advertising.
Listen to the interview to find out more on the future of marketing in the programmatic advertising, mobile marketing, retail media network scenes and more!
In this episode of What’s NEXT in Marketing: Interviews 2025 as we dive into the evolving landscape of programmatic advertising and the role of AI in driving marketing innovation.
Our guest, Liam McCartan, APAC VP of Sales at StackAdapt, shares insights on how AI-powered tools enhance real-time bidding, optimise ad performance, and streamline cross-channel campaign management. We also discuss key trends shaping 2025, including AI-driven fraud prevention, hyper-personalised targeting, and workflow automation.

Southeast Asia

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Cathay Pacific invites travellers to Hong Kong with ‘The Most Fun Per KM²’ campaign
MarketingSoutheast Asia

Cathay Pacific invites travellers to Hong Kong with ‘The Most Fun Per KM²’ campaign

BY Fatima Baduria | July 3, 2025
Singapore – Cathay Pacific is encouraging travellers across Southeast Asia to explore Hong Kong with the launch of ‘The Most Fun Per KM²’ campaign. The campaign, in partnership with the Hong Kong Tourism Board, invites them to discover the country’s diverse districts and hidden gems. Highlighting Hong Kong’s offerings, the campaign follows the journey of...READ MORE
LEGOLAND Malaysia Resort appoints Mutant Communications as new PR agency
MarketingSoutheast Asia

LEGOLAND Malaysia Resort appoints Mutant Communications as new PR agency

BY Teddy Cambosa | July 3, 2025
Google debuts YouTube creator series highlighting ad solutions via The Carrot Collective, VIRTUE Asia
MarketingSoutheast Asia

Google debuts YouTube creator series highlighting ad solutions via The Carrot Collective, VIRTUE Asia

BY Fatima Baduria | July 3, 2025
Max the Stress Ball unleashes rage against Income Insurance in new campaign with BBH Singapore
MarketingSoutheast Asia

Max the Stress Ball unleashes rage against Income Insurance in new campaign with BBH Singapore

BY Fatima Baduria | July 3, 2025

East Asia

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MarketingEast Asia

Cathay Cargo unveils modern-day ‘ark’ campaign to promote live animal care services

BY Aliza Carmona | July 2, 2025
Hong Kong – Cathay Cargo has launched a new campaign with Leo Hong Kong that shines a light on the dedicated care and attention every animal receives when flying through its Live Animal services. The campaign reimagines a modern-day “ark”—this time with wings instead of sails—to depict the wide range of animals transported by the...READ MORE
MarketingEast Asia

HSBC celebrates 160 years with public art initiative turning city walls into community stories

BY Aliza Carmona | June 30, 2025
MarketingEast Asia

Grey appoints Kimihiro Takano as managing director for Japan

BY Aliza Carmona | June 27, 2025
MarketingEast Asia

Burson names long-time executive Maggie Lu as China CEO

BY Aliza Carmona | June 26, 2025

ANZ

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TechnologyANZ

Miguel Lopes joins TrafficGuard as new chief product officer

BY Aliza Carmona | July 3, 2025
Australia – Ad fraud prevention platform TrafficGuard has appointed Miguel Lopes as chief product officer, tasking him with driving product innovation and accelerating channel expansion. In the role, Lopes will oversee the development of tools designed to protect advertising spend, broaden channel support, and facilitate the rollout of new products. He will also play a...READ MORE
Red Rooster’s new campaign launches new cheeseburger in bold bid for burger fans
MarketingANZ

Red Rooster’s new campaign launches new cheeseburger in bold bid for burger fans

BY Teddy Cambosa | July 2, 2025
Lipton’s latest supefan-led campaign brings back beloved Chai Latte blend
MarketingANZ

Lipton’s latest supefan-led campaign brings back beloved Chai Latte blend

BY Teddy Cambosa | June 30, 2025
Initiative Australia boosts Melbourne leadership team with key lineup updates
MarketingANZ

Initiative Australia boosts Melbourne leadership team with key lineup updates

BY Teddy Cambosa | June 30, 2025

South Asia

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MarketingSouth Asia

Britannia rolls out new ‘Pride Pack’ featuring Parle Monaco to promote unity and inclusion

BY Aliza Carmona | June 30, 2025
India – To mark Pride Month, Britannia Good Day has unveiled a special edition ‘Flavours of Equality’ Pride Pack—offering a fresh take on inclusion and representation through a surprise collaboration with biscuit brand Parle Monaco. Conceptualised by creative agency Enormous, the initiative centres on a symbolic gesture: Britannia extended an open invitation to Parle Monaco...READ MORE
MarketingSouth Asia

Arena India wins integrated media mandate for realme

BY Aliza Carmona | June 30, 2025
WebEngage onboards Sanjay Prasad as VP, global head of channels and alliances
MarketingSouth Asia

WebEngage onboards Sanjay Prasad as VP, global head of channels and alliances

BY Fatima Baduria | June 30, 2025
MarketingSouth Asia

IIGC unveils ‘IIGC Protect’ to support influencers with legal and mental health resources

BY Aliza Carmona | June 27, 2025

APAC

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MarketingAPAC

LMDW APAC appoints Diego Araud as new MD, strengthens senior leadership to drive growth

BY Aliza Carmona | July 3, 2025
Singapore – Following a period of significant growth, La Maison du Whisky Asia-Pacific (LMDW APAC) has announced a strategic leadership transition. Arthur Morbois, who has served as managing director for the past five years, will formally hand over leadership to Diego Araud, a long-standing executive within the company. During Morbois’ tenure, LMDW evolved from a...READ MORE
MarketingFeaturedAPAC

What’s NEXT: Omnichat’s Alan Chan on reshaping conversational commerce with AI-powered customer journeys

BY Aliza Carmona | July 2, 2025
OCBC’s lates regional campaign explores creative approaches to real-life stories
MarketingAPAC

OCBC’s latest regional campaign explores creative approaches to real-life stories

BY Teddy Cambosa | July 2, 2025
MarketingAPAC

Enero Group names Ian Ball as new group CEO

BY Aliza Carmona | July 2, 2025

Global

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Del Monte Foods’ US subsidiary files for bankruptcy, PH arm to assess financial impact
MarketingGlobal

Del Monte Foods’ US subsidiary files for bankruptcy, PH arm to assess financial impact

BY Teddy Cambosa | July 3, 2025
United States – Del Monte Foods in the United States has filed for Chapter 11 bankruptcy protection as part of a plan to restructure its balance sheet and pursue a sale of its business. The company and some of its affiliates commenced voluntary Chapter 11 proceedings in the US Bankruptcy Court for the District of...READ MORE
MarketingGlobal

Space exploration goes mainstream as NASA+ joins Netflix lineup

BY Aliza Carmona | July 1, 2025
Gushcloud acquires Wizdeo in multi-million dollar deal to expand global creator network
MarketingGlobal

Gushcloud International acquires Wizdeo in multi-million dollar deal to expand global creator network

BY Teddy Cambosa | June 27, 2025
LG Electronics’ new brand campaign leverages music to foster deeper human connection
MarketingGlobal

LG Electronics’ new brand campaign leverages music to foster deeper human connection

BY Teddy Cambosa | June 25, 2025

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Programmatic Advertising: Shaping the Future of Marketing in APAC

In this episode of What’s NEXT in Marketing: Interviews 2025, we talked to Quantcast’s Joyce Seah–head of client success for APAC–on the latest tech, trends, and best practices in programmatic advertising. Watch the interview to find out more on the future of marketing in the programmatic advertising, mobile marketing, retail media network scenes and more!

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What’s NEXT in APAC Advertising Trends?

Join us in this episode of What’s NEXT in Marketing: Interviews 2025 as we dive into the evolving landscape of programmatic advertising and the role of AI in driving marketing innovation. The digital advertising space is rapidly transforming, with AI revolutionising decision-making, targeting, and campaign performance.

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What’s NEXT in Marketing: Customer Engagement in 2025

Watch our webinar on the latest customer engagement trends for 2025 and uncover how brands are redefining their strategies to drive loyalty and growth.

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MARKETECH Expert Up Close | Asnawi Jufrie, VP & General Manager SEA of SleekFlow

In this episode of MARKETECH Expert Up Close, Asnawi Jufrie (VP & General Manager for SEA at SleekFlow) talks with MARKETECH APAC’s Founder & CEO, Joven Barceñas about how AI is becoming a marketing game-changer.

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