- Gala Dinner: September 26, 2025
- Venue: Singapore (TBA)
- Dress Code: Formal
KEY DATES
CATEGORIES
Explore 46 distinct categories that celebrate visionary women who are redefining leadership across industries. From marketing to technology, these awards honour their groundbreaking contributions, achievements, and the lasting impact they are making in their fields.
Why you should enter?
Industry Leaders
Why you should enter?
Organisations
Seize the opportunity to celebrate your achievements and inspire future generations of women leaders. Enter the Empowered Women Awards and join the league of visionaries who are redefining success in their industries!
JUDGING CRITERIA
JURY
Danielle Eleazar-Ocampo
Head of Consumer & Brand Development
Angkas
Dani heads Consumer & Brand Development at Angkas. Before entering the mobility industry, she gained extensive experience in Consumer Tech, FMCG, Retail, Media, and PR. Passionate about enhancing digital literacy, she is actively involved in the tech community in the Philippines. At home, Dani enjoys being a devoted mom to her son, Tonio, and a loving wife to her husband, Matt.
Priyanka Shah
Head of Digital Marketing
Bajaj Auto Pvt Ltd.
Priyanka Shah is a seasoned marketing specialist with over 17 years of expertise, currently serving as the Head of Digital Marketing at Bajaj Auto Pvt Ltd. She has crafted and executed impactful business and marketing strategies for B2B and B2C clients across APAC, US, UAE, and UK markets. Throughout her career, she has held pivotal roles in esteemed organizations such as YES Bank, Lodha Group, Kingfisher Airlines, and Shaadi.com, consistently driving success and innovation in the marketing domain.
Simone Tam
Group CEO, Greater Bay Area and Hong Kong
dentsu
Simone leads the dentsu group of agencies across media, creative, and customer experience in Hong Kong, Guangdong and Macau. Recognized as one of the top 5 Women CEOs Leading Change in Asia by Campaign Magazine, she also won the Grand Winner of Empowered Women Leader by Marketech APAC in 2023. Simone mentors women leaders for The Women’s Foundation and has served as a jury member for prestigious awards like Cannes and Effie.
Linda Hassan
Chief Marketing Officer
Domino’s Pizza Malaysia, Singapore, Cambodia
Linda is a dynamic leader in international brand innovation, marketing, and digital transformation, with 25 years of experience in the global QSR industry. Specialising in brand communication, digital innovation, e-commerce, CRM, and customer-centric strategies, Linda plays a key role in strengthening Domino’s brand presence in Malaysia, Singapore, and Cambodia. Passionate about mentoring young professionals, she actively engages with universities and forums, sharing her expertise and insights to inspire the next generation of industry leaders.
Reiko Kwok
Executive Vice President, Marketing Asia & General Manager Hong Kong
Exinity Group
A versatile senior marketing professional with 28 years of regional experience across digital, SEM, SEO, CRM, social media, PR, and more. Previously an all-around marketer in the private education sector, with over 10 years in the fintech marketing forefront. Expertise in digital marketing, ROI analytics, and corporate communications, ensuring effective stakeholder messaging. Proven success in customer acquisition, revenue growth, and managing P&Ls in B2C and B2B environments. Proactive, results-driven, and thrives in dynamic, fast-paced settings.
Syahriza Badron
Managing Director FCB SHOUT
FCB SHOUT
Meet Syah, a seasoned advertising professional with nearly two decades of experience. Passionate about pushing creative boundaries, she has earned accolades like A+M’s Agency Leader of the Year 2023 and MARKETECH APAC’s Empowered Women 2023. As a judge for Dragons of Asia and a Malaysia Digital Association council member, Syah helps shape the future of digital advertising. At FCB SHOUT, she remains grounded, focused on driving meaningful progress, while letting her work speak for itself.
Brenda Maderazo
Deputy Director, Marketing
Health Promotion Board
Brenda provides strategic leadership in the development of integrated marketing communication campaigns to advance Singapore’s national health agenda through the Health Promotion Board’s consumer engagement efforts. Occasionally, she also guest lectures in the National University of Singapore’s Saw Swee Hock School of Public Health. Over the years, she has led numerous award-winning marketing campaigns and million-dollar fundraising projects in her professional career spanning health, government, not-for-profit, education and media organisations in Singapore and the Philippines.
Rochelle Chhaya
CEO
Hearts & Science Asia Pacific and Omnicom Media Group Thailand
Rochelle is a seasoned media executive with over 14 years at Omnicom Media Group (OMG), driving digital transformation across APAC. In her current capacity as the APAC CEO of Hearts & Science, she revolutionises connections planning by blending data-driven insights with creative storytelling, helping brands build meaningful relationships at scale. As CEO of OMG Thailand, she expanded digital capabilities and strengthened client relationships, fostering growth and innovation in the region.
Evangeline Leong
Founder & CEO
Kobe Global Technologies
With over 15 years in digital marketing, Evangeline is the Founder & CEO of Kobe Global Technologies, an influencer specialist in Singapore. Using patented AI, Kobe delivers campaigns for 600+ brands like McDonald’s and Coca-Cola. It has reached over 600 million people through 30,000 creators across global markets. Under Evangeline’s leadership, Kobe has won 8 Influencer Agency of the Year awards and is a Meta and TikTok partner. In 2022, Kobe joined We Are Social for global expansion.
Munas van Boonstra
Managing Director, Southeast Asia
Monks
Munas is a dynamic force in business and marketing, blending creative vision with strategic leadership. Her career spans M&As, consulting, corporate structuring, sales, and integrated marketing. She has led top agencies, built businesses, and driven industry transformation. Working with Fortune 500 brands, government agencies, and startups, she has earned multiple global, regional, and local awards. A speaker, mentor, and award-winning entrepreneur, Munas drives bold action and game-changing transformations for lasting impact.
Patricia Saez
Managing Director
NuWorks Interactive Labs, Inc.
Pat Saez is the Managing Director of NuWorks, the largest innovations agency in the Philippines. A seasoned digital marketing leader, she has been pivotal in NuWorks’ growth from a 6-member startup to a thriving team of 130 experts. Over the past 15 years, Pat has championed digital transformation for both local and global brands, driving award-winning digital strategies that seamlessly integrate creativity, data, and technology, enabling brands to stay ahead in the ever-evolving digital landscape.
WHY SPONSOR?
Sponsorship of Empowered Women Awards 2025 offers a distinctive opportunity to jointly showcase your brand alongside MARKETECH-APAC, placing your company prominently within the marketing technology sector. Don’t miss the chance to elevate your brand!
If you want to partner with us for this event please reach out to [email protected].
ABOUT THE AWARDS
Organised by MARKETECH APAC and UpTech Media, the Empowered Women Awards 2025 is an extraordinary initiative that shines a spotlight on the transformative influence of women within the marketing and technology sectors across the Asia-Pacific region. This event goes beyond mere recognition, standing as a powerful celebration of the leadership, innovation, and courage that women bring to the forefront of these industries.
With the tagline Empowering Innovation, Elevating Women, the Empowered Women Awards 2025 is committed to showcasing the inspiring journeys of women who have built successful careers, surmounted challenges, and forged paths as trailblazers in their respective fields. These awards are a testament to the strength and vision of women who continuously shape the future of marketing and technology.
Join us in this remarkable celebration as we honour the women who are leading the charge in transforming industries and creating lasting impact. Together, we applaud the courage, creativity, and leadership that continue to drive change across the marketing and technology landscape.
EMPOWERED WOMEN CATEGORIES
Our awards celebrate the remarkable achievements of women across marketing and technology. Whether you’re a visionary leader, an innovator in tech, or part of a team that champions change, our categories capture the wide spectrum of expertise and accomplishments across the Asia-Pacific region.
PEOPLE CATEGORIES - MARKETING
This award honours women marketing leaders in the educational sector who have made significant contributions to the growth of their organisations through innovative marketing strategies. Their leadership has propelled teams to deliver targeted results, and their influence has shaped the direction of the industry.
This award celebrates women marketing leaders in the food & beverages (F&B) industry who have driven measurable business success through their leadership that has fostered their influence in redefining industry standards, making a lasting impact on business growth.
This award recognises women marketing leaders in financial services who have delivered strong business outcomes using marketing strategies. Through effective leadership, they have inspired teams to excel, while their influence has elevated marketing practices across the financial industry, setting new benchmarks for success.
This award honours women marketing leaders in the fast-moving consumer goods (FMCG) sector whose strategic initiatives have significantly boosted business performance. Their leadership has enabled teams to navigate challenges, and their influence has helped shape industry trends, making them pivotal figures in the FMCG landscape.
This award recognises women marketing leaders in the Healthcare and Pharmaceutical sector who have contributed to business growth by advancing marketing initiatives that enhance public health awareness. Their leadership has been instrumental in driving innovation, and their influence has led to more effective strategies within the industry.
This award presents women marketing leaders in the property and real estate sectors whose strategic efforts have resulted in significant business growth. Their leadership fosters a culture of excellence within their teams, and their influence on industry practices has contributed to the evolution of real estate marketing.
This award honours women marketing leaders in retail and e-commerce who have driven substantial business growth through innovative strategies. Their leadership has strengthened their teams’ ability to respond to market trends, and their industry influence has transformed customer experiences and digital commerce practices.
This award celebrates women marketing leaders in areas such as telecommunications networks, digital infrastructure, ERP systems, and IT services management whose efforts have resulted in measurable business improvements. Their leadership has fostered their influence in advancing marketing practices within the telecommunications sector driving the industry forward.
This award celebrates women marketing leaders in transport and automobile marketing who have contributed to significant business advancements. Their leadership has driven marketing operational efficiency and brand visibility, while their industry influence has helped redefine marketing strategies in the transport and automotive sectors.
This award recognises women marketing leaders in travel and hospitality services whose strategic initiatives have delivered substantial business growth. Their leadership has fostered creativity and innovation, while their influence has reshaped marketing strategies, enhancing both guest experiences and industry practices.
PEOPLE CATEGORIES - TECHNOLOGY
This award celebrates the women leaders in top management, operations, sales, marketing, strategy or other roles who have driven significant business growth from ad tech companies that enhance brand visibility and performance. Their leadership has fostered a culture of innovation and agility, while their influence has reshaped advertising strategies, setting new industry standards.
This award celebrates women tech leaders in top management, operations, sales, marketing, strategy and other roles from AI technology companies who have made impactful contributions to business success. Their leadership has driven operational excellence within their teams, and their influence has advanced AI’s role in transforming industries, positioning them as thought leaders in the field of artificial intelligence.
This award recognises women tech leaders in top management, operations, sales, marketing, strategy and other roles who have led business growth, while their leadership has played a pivotal role in shaping strategies. Their influence has contributed to the wider adoption and evolution of cloud technologies across various sectors.
This award honours women tech leaders in top management, operations, sales, marketing, strategy and other roles in the cybersecurity sector who have significant contributions, while their leadership has ensured a proactive and secure approach. Their influence has helped shape cybersecurity practices, driving the industry toward greater resilience and trust.
This award identifies women tech leaders who are in top management, operations, sales, marketing, strategy and other roles in the e-commerce industry who have propelled business growth that enhance the online shopping experience. Their leadership has driven seamless digital transformations within e-commerce platforms, and their influence has set new benchmarks for customer-centric technology in the global marketplace.
This award recognises women leaders in top management, operations, sales, marketing, strategy and other roles who have driven substantial business outcomes, while their leadership has fostered innovation in tech-driven marketing strategies. Their influence has advanced the role of technology in optimising brand engagement and customer experiences.
This award honours women chief technology officers (CTOs), heads of IT and other related IT functions who have made significant business contributions by driving technological adaptations and digital transformations within their organisations. Their leadership and industry influence have uplifted tech innovations, setting benchmarks for excellence and inspiring others in the tech landscape.
PEOPLE CATEGORIES - AGENCY
This award honours women leaders in top management, operations, sales, marketing, strategy or other roles in a creative agency who have significantly impacted business growth that elevate brand visibility and market reach. Their leadership drives a culture of creativity and excellence, while their influence has set new standards in the agency sector.
This award honours women leaders in top management, operations, sales, marketing, strategy and other roles in digital agencies who have transformed business outcomes by leading cutting-edge strategies that deliver measurable results. Their leadership has been instrumental in navigating the fast-paced digital landscape, and their influence has shaped the evolution of digital marketing practices, positioning them as key figures in the industry.
This award celebrates women leaders in top management, operations, sales, marketing, strategy and other roles in event marketing agencies whose strategic efforts have driven substantial business success. Their leadership ensures seamless execution and innovation in event marketing, while their influence extends to setting trends and elevating the standards of event management across the industry.
This award honours women leaders in top management, operations, sales, marketing, strategy and other roles in leading market research agencies who have propelled business growth by delivering actionable insights that shape strategic decisions. Their leadership fosters analytical excellence and precision, while their influence on the industry has advanced research methodologies and strengthened the role of data-driven marketing.
This award honours women leaders in top management, operations, sales, marketing, strategy and other roles in media agencies who have delivered strong business results through strategic objectives. Their leadership has been pivotal in optimising audience engagement and media efficiency, while their influence has driven innovation, reshaping how brands connect with their audiences and in the industry.
This award celebrates women leaders in top management, operations, sales, marketing, strategy and other roles in production agencies who have driven business growth and objectives. Their leadership fosters operational excellence, ensuring that projects are delivered on time and to the highest standards, while their influence has redefined the best practices across the industry.
This award honours women leaders in top management, operations, sales, marketing, strategy and other roles in public relations (PR) agencies who have made significant contributions to business growth through effective communication strategies and measurable objectives. Their leadership has been crucial in shaping efforts that resonate with audiences, and their influence has helped evolve the role of public relations.
OTHER PEOPLE CATEGORIES
This award salutes women leaders in operations, sales, marketing, strategy and other roles in different types of media platforms, online media platforms and portals who have driven business success by innovatively leveraging determined objectives. Their leadership has been instrumental in navigating the dynamic media/social media landscape, while their influence has shaped new paradigms in media social media marketing and content creation.
This award recognises women leaders in operations, sales, marketing, strategy and other roles within the SME company who have driven business growth through innovative and excellent strategies and objectives. Their leadership has enabled their organisations to overcome challenges and thrive in competitive markets, while their influence on the industry has strengthened the role of SMEs in economic development.
MARKETING CAMPAIGN CATEGORIES
This award celebrates exceptional consumer insights campaigns led by a woman marketing leader (manager and above positions from brands, agencies, or tech companies) that have leveraged deep audience understanding to inform strategic decisions and drive impactful marketing outcomes. The winning entry will demonstrate a comprehensive approach to gathering and analysing consumer data, translating insights into actionable strategies, and achieving measurable business results through innovative campaign execution.
This award recognises brands/organisations with exceptional content marketing campaigns led by a woman marketing leader (manager and above positions from brands, agencies, or tech companies) that demonstrates the power of content to achieve key business objectives. The winning entry will showcase innovative strategies for creating compelling narratives across video, print, mobile, or online platforms, demonstrating effective audience engagement and delivering meaningful results.
This award recognises brands/organisations with outstanding customer engagement campaigns led by a woman marketing leader (manager and above positions from brands, agencies, or tech companies) that effectively uses content to build and sustain strong customer relationships. The winning entry will demonstrate innovative strategies that personalise interactions, create compelling experiences, and foster meaningful engagement, driving significant business results.
This award recognises exceptional digital marketing campaigns led by a woman marketing leader (manager and above positions from brands, agencies, or tech companies) that leverage digital platforms and technologies to achieve impactful business results. The winning entry will showcase innovative strategies that utilise digital channels effectively, create compelling online experiences, and drive significant engagement and conversions.
This award celebrates outstanding event marketing campaigns led by a woman marketing leader (manager and above positions from brands, agencies, or tech companies) that effectively promotes and manages events to achieve business objectives. The winning entry will demonstrate creative strategies for driving event attendance, engaging participants, and delivering a memorable experience, resulting in measurable impact and success.
This award celebrates outstanding influencer marketing campaigns led by a woman marketing leader (manager and above positions from brands, agencies, or tech companies) that successfully harnesses the power of influencers to reach and engage target audiences. The winning entry will demonstrate effective collaboration with influencers, creative campaign execution, and measurable impact on brand visibility and engagement.
This award honours exceptional integrated marketing campaigns led by a woman marketing leader (manager and above positions from brands, agencies, or tech companies) that seamlessly blends multiple channels and tactics to deliver a cohesive and impactful brand message. The winning campaign will showcase strategic integration across various platforms, innovative execution, and measurable business outcomes.
This award celebrates exceptional PR campaigns led by a woman marketing leader (manager and above positions from brands, agencies, or tech companies) that strategically leverages media relations and communications to achieve defined objectives. The winning entry will demonstrate innovative storytelling and deliver measurable results that strengthen brand reputation and drive business impact.
This award celebrates outstanding social media marketing campaigns led by a woman marketing leader (manager and above positions from brands, agencies, or tech companies) that strategically uses social media platforms to achieve clear objectives. The winning entry will demonstrate effective targeting and innovative content creation, utilise both paid advertising and organic engagement strategies, and deliver measurable results.
This award honours exceptional video marketing campaigns led by a woman marketing leader (manager and above positions from brands, agencies, or tech companies) that creatively utilises video content to achieve clear objectives. The winning entry will showcase innovative video production, effective storytelling, and measurable results that drive audience engagement and business impact across relevant channels.
TECH INNOVATION CATEGORIES
This award honours the pioneering advertising tech solution led by a woman tech leader (manager and above positions from either brands or tech companies) that implemented solutions with precision and integrity based on its determined objectives, leading to enhanced technological implementations, substantial business benefits and remarkable impact on their organisation (for the brand/client company) or for their clients (tech companies).
This award acknowledges the technological innovation led by a woman tech leader (manager and above positions from either brands/client companies or tech companies) in addressing critical business needs and objectives in terms of cloud storage & data management. Through cutting-edge implementation, the solution has significantly enhanced operational efficiency and strong business outcomes and has had a great impact in their organisation (for the brand/client company) or for their clients (tech companies).
This award recognises the pioneering IT security & data privacy innovation led by a woman tech leader (manager and above positions from either brands/clients or tech companies) that were designed to meet business objectives. Through advanced implementation strategies, the solution has fortified organisational security protocols, delivering measurable improvements and enhancing overall business resilience and influence in their organisation (for the brand/client company) or for their clients (tech companies).
This award celebrates the exceptional E-commerce innovation driven by a woman tech leader (manager and above positions from either brands or tech companies). It recognizes solutions that were meticulously implemented with measurable objectives, resulting in a significant positive impact on their organisation (for the brand/client company) or their clients (tech companies).
This award acknowledges IT infrastructure & operations innovation led by a woman tech leader (manager and above positions from either brands or tech companies) with solutions addressed key operational challenges determined by its defined objectives. The solution delivered significant improvements in efficiency, driving long-term success in their organisation (for the brand/client company), or for their clients (tech companies).
SPECIAL AWARDS
This award celebrates exceptional marketing campaigns that focus on empowering women, advancing women’s rights, or addressing issues relevant to women. The winning entry will showcase innovative strategies that effectively engage, inspire, and create a positive impact for women, demonstrating a strong commitment to championing women’s causes and driving meaningful results.
This award honours a remarkable female CEO who has demonstrated exceptional leadership and achieved outstanding business success. The recipient will be recognised for their leadership, strategic acumen, and significant contributions to their organisation, exemplifying excellence in guiding their company to new heights.
This award honours a pioneering woman in agency leadership who has demonstrated exceptional vision, innovation, and influence within the agency landscape. The recipient will be recognised for her transformative contributions, driving growth and innovation across client work and industry practices.
This award recognises a pioneering woman in marketing leadership who has made transformative contributions to the industry through innovation and leadership. The recipient will be honoured for her role in shaping the future of marketing, driving impactful strategies that have set new benchmarks for success, and influencing significant advancements in the field.
This award honours a pioneering woman in technology leadership who has made significant strides through innovation, leadership, and transformative contributions that benefit the tech industry. The recipient will be recognised for setting new standards in digital technology, demonstrating integrity, and exemplary leadership.
GRAND PRIX (NOT FOR ENTRY)
This award bestows the single standout among any of the companies that performed best across all categories, demonstrating exceptional commitment to quality, community engagement and ethics, prioritising customer satisfaction, and making a significant societal impact. Points are assigned for each win (Gold – 3 points, Silver – 2 points and Bronze -1 point). Winners are determined by cumulative points, emphasising consistent excellence across the awards program.
This award lauds the top woman agency leader who performed best across all categories whose exceptional leadership, transformative innovation, and unwavering commitment to building a supportive and pioneering culture and inspiring both its industry peers and society. Points are assigned for each win (Gold – 3 points, Silver – 2 points and Bronze -1 point). Winners are determined by cumulative points, emphasising consistent excellence across the awards program.
This award applauds the top woman marketing leader who performed best across all categories and whose visionary leadership, pioneering creativity, and steadfast commitment to fostering a culture of innovation and integrity resonate deeply with both industry peers and society alike. Points are assigned for each win (Gold – 3 points, Silver – 2 points and Bronze -1 point). Winners are determined by cumulative points, emphasising consistent excellence across the awards program.
This award lauds the top woman tech leader who performed best across all categories whose exceptional leadership, transformative innovation, and unwavering commitment to building a supportive and pioneering culture and inspiring both its industry peers and society. Points are assigned for each win (Gold – 3 points, Silver – 2 points and Bronze -1 point). Winners are determined by cumulative points, emphasising consistent excellence across the awards program.
Get the Nomination Kit
Access the official Entry Guidelines, Entry Document, and FAQs by downloading the Nomination Kit.
Fill out the form below to receive immediate access and start your submission.
HOW TO ENTER
The process of submitting your entries for the Empowered Women Awards 2025 is entirely conducted online. The deadline for the submission
of entries is on 4 July 2025Â at 11:00 PM.
To ensure a smooth and successful submission, follow these steps when preparing your entry:
- Download the Nomination Kit and carefully review the Entry Guidelines. These guidelines provide a comprehensive overview
of the rules, criteria, and requirements for each category. Adhering to them will help ensure a seamless submission. - Complete the Entry Document for your chosen category, found in the Nomination Kit. Ensure your responses meet the word
limits for each question. Gather supporting materials, such as images, into one cloud folder and include the link in your Entry
Document. For videos, share the URL from platforms like YouTube or Vimeo, and insert the link directly into the document. - Review your submission carefully before submitting. Check that all information is accurate and that all required materials are
attached. Make any necessary edits or additions. - Save your completed Entry Document as a PDF and upload it through the Entry Submission Form. Along with the document,
prepare additional assets such as a high-resolution company logo, headshot, and bios, and upload them on the same page. - After submission, you will receive an acknowledgement email confirming receipt of your entry.
- Once your entry is submitted, you will be responsible for paying the entry fee. The MARKETECH APAC Team will send an invoice
with payment details. You can choose between credit/debit card payments or bank transfers. Please finalise your payment
before the judging process begins. Entries are considered pending until payment is made in full. If payment is not received by
the final entry deadline, entries will not move to the judging stage. All payments are final. Any ineligible or withdrawn entries
cannot be refunded.
Thank you for exploring the entry process for the Empowered Women Awards 2025. We look forward to receiving your submissions and
celebrating the remarkable achievements of women driving innovation across industries.
ELIGIBILITY
The candidate or organisation must be based or have physical presence in Asia-Pacific (Southeast Asia, South Asia, East Asia and ANZ).
| SOUTH EAST ASIA | SOUTH ASIA | EAST ASIA | ANZ |
|---|---|---|---|
| Cambodia | Afghanistan | China | Australia |
| Indonesia | Bangladesh | HongKong | New Zealand |
| Laos | Bhutan | Japan | |
| Malaysia | India | Mongolia | |
| Myanmar | Nepal | North Korea | |
| Philippines | Pakistan | South Korea | |
| Singapore | Sri Lanka | Taiwan | |
| Thailand | |||
| Vietnam |
Entries can be submitted by brands, tech companies, and/or agencies and have the flexibility to feature identical initiatives in multiple
entries. Nevertheless, if submitting multiple entries, it is essential to customise each submission appropriately, explicitly illustrating how
the campaign aligns with the specific category in question. Each entry requires separate submissions and entry fee.
People Category & Special Awards Eligibility
The candidate must have at least 5 years of professional working experience and at least 1 year in the current company. Leadership
positions can be managerial and above, or individual contributions for as long as the impact of the candidate’s role is evident to the
success of the company.
Campaign Category & Special Awards Eligibility
These initiatives should exclusively cover the period from 1 January 2023 to 30 December 2024, ensuring that only achievements and
efforts within this specified timeframe are considered for evaluation.
Marketing campaigns or projects can fall into two categories: ongoing or temporary/experimental. Campaigns or projects that started
or ended outside the eligibility period are still eligible, provided they overlap with it, including those with execution or outcomes within the
eligibility window. Eligible entries can be regional or global for as long as they have covered at least one (1) market in the Asia Pacific region.
Tech Innovation Category Eligibility
These innovations should exclusively cover the period from 1 January 2023 to 30 December 2024, ensuring that only achievements and
efforts within this specified timeframe are considered for evaluation.
Tech innovations can fall into three categories: permanent, temporary/experimental, or project-based implementations. Tech innovations
that started or ended outside the eligibility period are still eligible, provided they overlap with it, including those with execution or outcomes
within the eligibility window. Eligible entries can be regional or global for as long as they have covered at least one (1) market in the Asia
Pacific region.
JUDGING CRITERIA
PEOPLE CATEGORIES
- Business Contributions (30%- Max. 500 words)
Describe the candidate’s significant contributions to business growth and success. Highlight specific campaigns, strategies, or marketing efforts led by the candidate that have resulted in measurable impact, increased brand visibility, and positive business outcomes.
- Leadership (30%- Max. 500 words)
Discuss the candidate’s leadership qualities and their impact on the marketing team and the organisation as a whole. Provide examples of how the candidate has demonstrated effective leadership, fostered a culture of innovation, and inspired teams to achieve exceptional results in the ever-evolving landscape of marketing.
- Industry Influence (40%- Max. 500 words)
Discuss the candidate’s influence on their marketing sector and the broader industry. Describe their contributions to advancing the field, thought leadership, and participation in industry-related initiatives. Highlight any specific projects/contributions that have positioned the candidate as an influential figure in the marketing landscape.
- Women Empowerment (Bonus Point – 5%- Max. 500 words)
Evaluate the candidate’s contributions to advancing women’s empowerment within their organisation, their community or broader industry. Highlight their efforts in championing gender equality, supporting female talent, or creating opportunities for women across various sectors.
- Business Contributions (30%- Max. 500 words)
Assess the candidate’s impact on business outcomes within their tech sector. Highlight key achievements such as successful projects, innovations, or contributions that have led to measurable improvements in performance, revenue, or operational efficiency.
- Leadership (30%- Max. 500 words)
Discuss the candidate’s leadership qualities and their impact on the technology team and the organisation as a whole. Provide examples of how the candidate has demonstrated effective leadership, fostered innovation, and inspired teams to achieve exceptional results in the ever-evolving landscape of marketing technology.
- Industry Influence (40%- Max. 500 words)
Explain the candidate’s influence and presence within the technology industry. Describe their contributions to advancing technological trends, thought leadership, and participation in industry-related initiatives. Highlight any specific initiatives that have positioned the candidate as an influential figure.
- Women Empowerment (Bonus Point- 5%- Max. 500 words)
Evaluate the candidate’s contributions to advancing women’s empowerment within their organisation or the broader industry. Highlight their efforts in championing gender equality, supporting female talent, or creating opportunities for women in technology.
- Business Contributions (30%- Max. 500 words)
Describe the candidate’s impact on the organisation’s business growth and success. Highlight specific campaigns or strategies implemented by the candidate that have resulted in measurable business improvements and success.
- Leadership (30%- Max. 500 words)
Assess the candidate’s leadership qualities and their role in cultivating a productive and innovative team environment. Discuss how they have inspired, mentored, and guided their team members, and how their leadership has driven the organisation’s success.
- Industry Influence (40%- Max. 500 words)
Examine the candidate’s impact on their agency sector and the broader industry. Highlight their contributions to advancing industry practices, such as introducing innovative strategies, shaping trends, or participating in key industry events. Provide examples of how their work has influenced practices and set new standards in their field.
- Women Empowerment (Bonus Point- 5%- Max. 500 words)
Evaluate the candidate’s contributions to advancing women’s empowerment within their organisation or the broader industry. Highlight their
OTHER PEOPLE CATEGORIES
- Business Contributions (30% – Max. 500 words)
Describe the candidate’s impact on the organisation’s growth and success in the media/social media sector. Highlight specific campaigns or strategies implemented by the candidate that have led to measurable business improvements, innovative marketing solutions, or increased engagement in their media/social media initiatives.
- Leadership (30% – Max. 500 words)
Assess the candidate’s leadership qualities and their role in fostering a creative and effective team environment in the media/social media landscape. Discuss how they have inspired, mentored, and guided their team members, and how their leadership has driven success in navigating challenges and changes in the industry.
- Industry Influence (40% – Max. 500 words)
Examine the candidate’s impact on the media/social media sector and the broader industry. Highlight their contributions to advancing industry practices, such as shaping marketing trends, influencing content creation strategies, or participating in significant industry events. Provide examples of how their work has influenced industry standards and practices.
- Women Empowerment (Bonus Point – 5% – Max. 500 words)
Evaluate the candidate’s contributions to advancing women’s empowerment within their organisation or the media/social media industry. Highlight their efforts in promoting gender equality, supporting female talent, or creating opportunities for women in media and social media roles.
- Business Contributions (30% – Max. 500 words)
Describe the candidate’s impact on their SME’s growth and success. Highlight specific campaigns or strategies implemented by the candidate that have resulted in measurable business improvements, innovative solutions, or significant advancements in operational effectiveness.
- Leadership (30% – Max. 500 words)
Assess the candidate’s leadership qualities and their role in cultivating a resilient and innovative team environment within the SME. Discuss how they have inspired, mentored, and guided their team members, and how their leadership has enabled the organisation to overcome challenges and thrive in competitive markets.
- Industry Influence (40% – Max. 500 words)
Examine the candidate’s impact on the SME sector and its contribution to economic development. Highlight their efforts to strengthen the role of SMEs through innovative practices, shaping industry trends, or participating in key industry events. Provide examples of how their work has positively influenced industry practices and set new standards.
- Women Empowerment (Bonus Point – 5% – Max. 500 words)
Evaluate the candidate’s contributions to advancing women’s empowerment within their organisation or the SME sector. Highlight their initiatives in promoting gender equality, supporting female talent, or creating opportunities for women within their organisation or the broader industry.
MARKETING CAMPAIGN CATEGORIES
- Problem (20%- Max. 500 words)
Describe the specific marketing challenge or business objective that the campaign was designed to address. Explain the market conditions, consumer behaviours, or business needs that influenced the campaign’s development. Discuss the importance of this problem to the brand or organisation and why solving it was critical to achieving broader business goals.
- Strategy (25%- Max. 500 words)
Explain the strategic approach behind the campaign. How was the chosen strategy/strategies developed? Outline the key objectives, target audience, and message positioning that guided the campaign. Discuss the creative and data-driven tactics used to solve the problem identified and how the strategy was aligned with broader business or marketing goals.
- Execution (25%- Max. 500 words)
Provide details on the implementation of the campaign, explaining how the strategy was executed effectively. Discuss how the campaign maintained alignment with the overall strategy while adapting to real-time results or external factors. Highlight the flexibility and responsiveness of the execution to ensure that the campaign met its objectives and achieved the desired outcomes.
- Results (30%- Max. 500 words)
Evaluate the outcomes of the campaign, providing measurable success indicators such as increased brand awareness, customer engagement, sales growth, or return on investment (ROI). Discuss how the campaign performed relative to its objectives.
TECH INNOVATION CATEGORIES
- Objective (30%- Max. 500 words)
Explain the rationale behind the development or enhancement of the tech innovation or product. Discuss the specific problem or challenge the innovation was designed to address and how it aligns with broader business goals. Highlight the needs or gaps it fills and why addressing these was crucial for advancing operational capabilities or addressing market demands.
- Tech Implementation (30%- Max. 500 words)
Provide an overview of the technical aspects of the innovation. Describe the architecture, technologies, and methodologies employed in its development. Discuss how the solution was integrated into existing systems or workflows, focusing on its scalability, security, and efficiency. Highlight any technical innovations or approaches that contributed to its successful implementation and functionality.
- Business Impact (40%- Max. 500 words)
Detail the measurable business outcomes resulting from the tech innovation. Explain how the solution has enhanced operational efficiency, driven revenue growth, improved customer satisfaction, or strengthened market positioning. Provide specific metrics or examples demonstrating the tangible benefits and overall value delivered by the innovation to the organisation and its stakeholders.
SPECIAL AWARDS
- Societal Impact (20%)
Discuss how it advanced gender equality, drove cultural change, and set new benchmarks for excellence. Highlight specific ways the campaign created a significant societal impact and promoted values of empathy, inclusivity, and respect.
- Industry Influence (20%)
Describe its role in establishing benchmarks for women-centric initiatives and its impact on future campaigns within the industry. Provide examples of how the campaign has inspired or led to transformative, meaningful progress in the field.
- Strategic Impact (30%)
Evaluate the campaign’s strategic approach and innovative elements. Describe how the campaign utilised groundbreaking strategies to empower women and address key challenges. Highlight unique aspects of the campaign’s design and execution that demonstrate creativity.
- Business Growth and Effectiveness (30%)
Assess the campaign’s impact on business growth. Provide measurable outcomes such as revenue increases, market share expansion, or enhanced brand visibility resulting from the campaign. Discuss how the campaign’s focus on women’s empowerment translated into tangible business success and strengthened the organisation’s market position.
- Business Accomplishments (20%- Max. 500 words)
Discuss the company’s growth and performance under the CEO’s leadership. Provide key business metrics such as revenue growth, market share, profitability, or other measurable success indicators. Share specific examples of strategic decisions or innovative approaches the CEO has implemented to achieve these results. Highlight how her leadership has driven the organisation’s business success and long-term sustainability.
- Leadership (20%- Max. 500 words)
Describe the CEO’s leadership qualities and vision for the company. Highlight her ability to inspire and guide her team, foster collaboration, and create a purpose-driven organisational culture. Detail how her strategies and decisions have contributed to the company’s overall success and how her leadership has empowered women employees to reach their highest potential.
- Industry and Community Contributions (30%- Max. 500 words)
Explain how the CEO has contributed to the industry and society beyond her organisation. Highlight her role in setting new standards in her field, her influence on industry practises, and her initiatives that have positively impacted the broader community. Provide examples of her contributions to industry development, advocacy for ethical practises, and any philanthropic efforts that reflect her leadership values and commitment to social responsibility.
- Women Empowerment (30%- Max. 500 words)
Explain how the CEO promotes gender equality and empowers women in her company and industry. Detail any initiatives, programmes, or policies she has implemented to foster a more inclusive environment. Provide evidence of her impact on advancing women’s leadership and opportunities in her field.
- Business Accomplishments (20%- Max. 500 words)
Describe the candidate’s pivotal contributions to the growth and success of her organisation or the marketing industry. Highlight key campaigns, strategies, or initiatives that have led to measurable business success, demonstrating how these efforts have shaped her career and made an impact on the industry.
- Leadership (20%- Max. 500 words)
Discuss the candidate’s leadership role in driving successful marketing initiatives or organisational growth. Focus on her ability to inspire and lead teams, manage high-impact projects, or introduce innovations that have significantly influenced her organisation or the marketing field.
- Industry and Community Contributions (30%- Max. 500 words)
Detail the candidate’s broader contributions to the marketing industry and her involvement in community initiatives. Highlight any programmes, events, or projects she has championed that have positively impacted the industry or society. Include how her contributions have helped shape industry practices or set new standards.
- Women Empowerment (30%- Max. 500 words)
Outline the candidate’s commitment to women empowerment in the marketing sector. Discuss any initiatives or advocacy she has led that have fostered inclusivity, mentorship, or gender equality within the industry. Highlight how her leadership has contributed to creating opportunities for women to grow, thrive, and lead in the marketing sector.
- Business Accomplishments  (20%- Max. 500 words)
Describe the candidate’s key contributions to the growth and innovation within her organisation or the broader tech industry. Highlight specific projects, technologies, or strategies that have achieved measurable success and transformed her career or the industry.
- Leadership (20%- Max. 500 words)
Discuss the candidate’s leadership in driving technological advancements or organisational transformation. Focus on her role in leading teams, spearheading innovative projects, or introducing groundbreaking ideas that have impacted her organisation or the tech landscape.
- Industry and Community Contributions (30%- Max. 500 words)
Detail the candidate’s contributions to the tech industry and her involvement in community-focused initiatives. Highlight any programmes, events, or innovations she has led that have positively influenced the industry or society. Include how her efforts have shaped industry practices, promoted technological advancement, or set new standards in the field.
- Women Empowerment (30%- Max. 500 words)
Showcase the candidate’s commitment to empowering women in technology. Discuss any initiatives, mentorship programmes, or advocacy she has led to support women’s representation, growth, and leadership in the tech industry. Highlight how her leadership has contributed to creating opportunities for women to grow, thrive, and lead in the technology sector.
- Business Accomplishments (20% – Max. 500 words)
Describe the candidate’s pivotal contributions to the growth and success of her agency or the wider industry. Highlight key projects, strategies, or initiatives she has spearheaded, showcasing how her leadership has driven measurable business success and elevated her agency’s reputation in the field..
- Leadership (20%- Max. 500 words)
Discuss the candidate’s leadership role in driving innovation and excellence within the agency. Focus on her ability to lead high-performing teams, foster a culture of creativity, and implement visionary strategies that have significantly influenced both her organisation and the industry.
- Industry and Community Contributions (30%- Max. 500 words)
Detail the candidate’s broader contributions to the agency industry and her involvement in community or sector-related initiatives. Highlight any programmes, events, or partnerships she has led that have positively impacted the industry or society. Showcase how her efforts have set new standards and shaped industry practices.
- Women Empowerment (30%- Max. 500 words)
Outline the candidate’s commitment to empowering women within the agency landscape. Discuss any initiatives or advocacy efforts she has led that have fostered inclusivity, mentorship, or gender equality within her agency or the wider industry. Highlight how her leadership has contributed to creating opportunities for women to grow, thrive, and lead in the agency sector.
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Simon Dale
Vice President & Managing Director, Southeast Asia & Korea
Adobe
A respected leader in the industry, Simon has over three decades of professional experience...