Kuala Lumpur, Malaysia – Omnicom Media Group (OMG) agency PHD has won the OPPO media business in several Asian markets, specifically Malaysia, Indonesia, the Philippines, and Bangladesh – following a competitive pitch.
Effective April 1, PHD’s appointment covers OPPO’s online and offline media planning, as well as its strategy and thought leadership processes.
These duties will then be managed out of Malaysia, which is OPPO’s APAC hub, and includes working with the OPPO HQ team in China and other OMG offices to roll out various initiatives and strategies for global markets.
Talking about the appointment, David Soo, managing director, PHD Malaysia, said, “We are proud to have won the OPPO business and this marks a great opportunity for us to work on a leading global technology brand that mirrors PHD’s pursuit of innovation, excellence, and creating work that delights consumers. A crucial part of the win stemmed from the team’s thorough response to the brief as well as the chemistry internally and with the client teams at all levels.”
“Given the broad remit, the win is a huge step up for the team, elevating their exposure and further boosting PHD Malaysia’s quality and ability to take on similar roles in the future,” he added.
Meanwhile, Elly Huang, head of media at OPPO, commented, “We commend PHD Malaysia for their exceptional track record, expertise, and passion for innovation. We are excited to embark on this journey together and push the boundaries of what is possible in this dynamic industry.”
It is also worth noting that this appointment comes shortly after PHD won the OPPO media business in India.
