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Comms agency Zeno Group bags UPS account anew for APAC comms


Singapore – Global communications agency Zeno Group has acquired anew the account of partnership with global logistics company UPS to be its communication agency in the Asia Pacific following a recently concluded competitive pitch.

Zeno Group has been UPS’ communications agency of record in APAC since 2019. The extended remit encompasses ten key markets including mainland China, Japan, and South Korea, as well as Taiwan, Hong Kong and Southeast Asia, and will be led by Zeno’s regional hub team in Singapore. 

Part of the communications Zeno Group has to put focus on its new project is how the media spotlight is focusing on logistics in delivering much-needed vaccines globally. In addition, logistic companies like UPS play a vital role in keeping goods moving internationally for large and small businesses alike, significant to keeping business active in the midst of the pandemic.

“We are excited to work with Zeno to cement UPS’s status as a global logistics provider moving our world forward by delivering what matters. By tapping into Zeno’s data analytics-driven approach and team of experienced content strategists, together we will tell the unique stories of UPS’s people, customers and partners,” said Kara Ross, president of international communications for digital and executive affairs at UPS.

For David Lian, managing director of growth and innovation at Zeno Group in Asia, their recent project aligns with Zeno Group’s mission of putting stories at the center of communications, supported by data-driven insights and told in a variety of formats.

“Our approach for UPS was designed with this in mind, with Zeno offices and our network of Zeno+ partner agencies in the region providing on-the-ground story-mining support to UPS’s own teams. The other key piece in the puzzle is measurement, with Zeno’s regional data team able to work directly with UPS’s media monitoring partner to provide meaningful analysis of UPS and market coverage,” Lian stated.

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