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Platforms Featured Southeast Asia

foodpanda forms long-term collaboration with Huawei to launch app in Huawei smartphones

Singapore – Food and grocery delivery platform foodpanda has announced a long-term collaboration with Huawei to launch the foodpanda app on the HUAWEI AppGallery for all Huawei smartphone users. The foodpanda app will also be pre-installed on millions of new Huawei mobile devices across the region.

In addition, Huawei will run a series of integrated advertising campaigns on foodpanda’s adtech platform, panda ads. In turn, foodpanda will also be leveraging Huawei’s Ads platform, which includes Huawei’s own media and third party media channels to reach out to Huawei users.

The online-to-offline collaboration will also span across foodpanda and Huawei’s social media channels as well as foodpanda’s OOH billboards. This campaign will be rolled out in Southeast Asia.

With this partnership, hundreds of millions of Huawei smartphone users can now get food, groceries, electronics, gifts, and more delivered to their doorsteps.

Since 1 November 2022, the foodpanda app has been available to Huawei smartphone users in foodpanda’s 11 markets. 

Kiranjeet Singh Purba, senior director for advertising and partnerships at foodpanda, said, “We’re excited to join forces with Huawei and help it reach millions of foodpanda customers who are digital-savvy and can therefore resonate with Huawei’s latest technologies and advancements. It also opens doors for us to touch the lives of millions of Huawei users who wouldn’t otherwise have access to the conveniences that on-demand deliveries offer.”

Meanwhile, Rei Xiao, director of mobile ecosystem business growth at Huawei for APAC region, commented, “With foodpanda on our AppGallery, we are able to elevate the experiences of our users, increasing convenience and making deliveries accessible to them. Users can continue to look forward to more benefits and enhanced experiences through Huawei’s expanding cooperation with global partners.”

The recent partnership comes after foodpanda’s multiple partnerships this year, including with The LEGO Group, and J&T Express.

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Marketing Featured Southeast Asia

vivo Malaysia partners with Razer, PUBG for upcoming gaming-focused series

Kuala Lumpur, Malaysia – Smartphone brand vivo in Malaysia has recently announced a special partnership with premiere gaming brands Razer and PlayerUnknown’s Battlegrounds (PUBG)  as they launch a brand-new smartphone series, vivo T1 series, with gaming at its heart.  

The tech company shared that the series model will be available in two colours, Turbo Black and Turbo Cyan. “Get. Set. Turbo!” is the official slogan accompanying the new T1 series, which conveys vivo Malaysia’s commitment to offering its gaming series to Malaysia soon. 

According to vivo, the partnership with Razer aims to deliver an ‘elevated gaming experience’  on a smartphone, while the tie-up with PUBG is slated to organise an upcoming campaign for Malaysians. 

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Technology Featured Global

OPPO taps AWS to boost cloud-based services

Kuala Lumpur, Malaysia – OPPO, a leading global smart device brand, today announced that it has selected Amazon Web Services (AWS), the world’s leading cloud service provider, to power enhanced cloud-based services for international users of OPPO’s ColorOS operating system. These services have been certified by ePrivacy, CSA STAR, and ISO. 

To support this functionality, OPPO leverages AWS global infrastructures in Singapore, France, and India to accelerate the deployment of cloud-based services including Amazon Aurora, a relational database built for the cloud; and Amazon Simple Storage Service, an online storage service.

Other key security features that will be tapped in as part of OPPO’s security compliance include AWS security features such as AWS CloudTrail, AWS Key Management Service (AWS KMS), AWS Network Firewall, AWS Certificate Manager, and AWS Artifact.

Such an endeavor, according to David Gu, managing director of OPPO International Internet Business, is part of the company’s commitment to remain consistently focused on delivering the best possible user experience.

“AWS’s industry-leading cloud capabilities allow us to rapidly deploy our cloud-based services to provide users around the world with a smoother mobile experience. With the concern for a safe and secure customer experience at the forefront, AWS’s cloud security services help us further enhance the data privacy and protection of our proprietary ColorOS operating system on OPPO devices,” Gu said.

Meanwhile, Li Xiaomang, general manager of the commercial sector at AWS Greater China, commented, “As the world’s most comprehensive and widely adopted cloud platform, AWS continually expands its services to support virtually any cloud workload. We are pleased to support companies like OPPO with the deepest and broadest suite of services, and industry-leading security and compliance capabilities to operate their business and serve their global customers. 

He added, “With AWS, OPPO can accelerate its global business deployment in a secure and effective manner, while meeting local compliance requirements in countries all around the world.”

OPPO’s utilization of AWS for their cloud-based services is one of the promises made for their existing OS, ColorOS, the latest of which is ColorOS 11. According to them, the latest OS update helps ensure user security through features including OPPO’s Private System, Private Safe, and Personal Information Protection, all of which provide their own unique way of imposing mobile security for the mobile user.

“Going forward, OPPO will continue to build on AWS to further improve our services, ensuring all users can enjoy the benefits of technology-free from security concerns,” Gu concluded.

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Platforms Featured Southeast Asia

Tech vlogging in PH can earn one ₱522K per month, survey shows

Manila, Philippines – Top technology-related unboxing and review YouTube channels in the Philippines are seen to be able to earn a YouTuber on average ₱522K per month, new statistics from e-commerce aggregator iPrice.

Individual tech vloggers Unbox Diaries and Mary Bautista earn ₱522K and ₱351K per month respectively, despite the fact that Unbox Diaries has fewer subscribers (1.25M) than Bautista (1.42M).

Meanwhile, tech blogs like YugaTech and GadgetMatch earn less compared to individual creators, as these competitor sites earned ₱119K and ₱65K per month respectively. However, this is best supported by the smaller subscriber size they have, as YugaTech has only 453K subscribers, while GadgetMatch has 631K subscribers.

Moreover, individual vloggers like Liz Tech and Poy Reviews are both estimated to earn above ₱100K a month, which are more than the estimated amount of authoritative blogs with Youtube reviews like Unbox PH (₱52K/month) and Manila Shaker (₱17K/month).

“iPrice hypothesizes that consumers like watching content that is more personal and relatable. Thus, this is why individual vloggers that review in Filipino seem to have an affinity with the country’s market,” the company said in a press statement.

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Despite the high earnings these YouTubers get, new regulations by YouTube may change their earnings, as the company announced that any amount earned from US viewers through Youtube Premium, ad views, Super Chat, Super Stickers, and Channel membership will now be taxable. Creators may be taxable up to 24% of their total earnings if they aren’t able to submit their tax information to AdSense before May 31, 2021.

“That said, Filipino tech vloggers may not be as affected, especially for the individuals that review in the Filipino language. However, this doesn’t discount their Filipino-American audience. With this new rule in place, we will have to wait and see how much this will affect the country’s tech vloggers,” the company added.

The survey was conducted with manual shortlisting done by Nox Influncer, and data is collected based on the channel’s analytics shown on the metric platform SocialBlade. Rates are determined based on a low click-per-minute (CPM) value ($0.25 USD) and a high CPM value ($4.00 USD), numbers that were found to be common from their partners, and multiply them by the number of views the channel gets per day.

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Marketing Featured Global

OPPO appoints 72andSunny SG as global brand agency

Singapore – Following a competitive pitch with multiple agencies across Europe and Asia, the Singapore arm of advertising company 72andSunny has been appointed by smartphone brand OPPO to be its global brand agency of record.

Through the project win, 72andSunny will partner with OPPO as it continues to grow and help build the brand in key markets around the world. 

OPPO has been rampant in its global expansion since 2004, which has now reached a global footprint encompassing 40 countries and regions across five continents.

“We’re excited to do great things with OPPO. Nothing energizes us more than partnering with ambitious brands to take that ambition even further,” said Ida Siow, president of 72andSunny Singapore.

Meanwhile, Derek Sun, global senior brand director at OPPO, said, “72andSunny impressed us with their strategic clarity, deep insight into culture and modern non-traditional thinking.” 

With Asia-Pacific operations situated in Singapore and Sydney, 72andSunny has also worked with brands such as capital market company GIC, loyalty program NTUC Link, e-commerce platform Lazada, and sports channel beIN Sports, among others.

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Marketing Featured ANZ

Adhesive PR appointed as HMD Global’s agency of record in ANZ

Sydney, Australia – Independent public relations agency Adhesive has been appointed by tech company HMD Global which manufactures the cellphone brand Nokia, as its public relations agency of record in Australia and New Zealand.

Adhesive has been tasked with the role of developing earned media strategies to effectively communicate HMD Global’s brand values and ensure the brand story connects with new audiences.

Furthermore, Adhesive will manage the public relations, influencer, and social media activity for HMD Global, across both of its ANZ offices. Additionally, Adhesive will also be responsible for the company’s corporate reputation management.

“This is a globally renowned and innovative brand which operates in an ever-evolving space. Our job is to keep people up to date with these innovations and tell some interesting stories along the way,” said Mike Maurice, founder and managing director of Adhesive.

As part of its agency duties and responsibilities, Adhesive will be also deploying its ‘Adhesive Studio’, the agency’s latest in-house production and creative workspace, to create compelling content for the brand.

“We are also excited to announce the launch of our Studio, which is both a physical photography and design studio in our Ultimo office, as well as a mindset that champions creativity – a key pillar of our agency. Adhesive Studio is a natural extension of the work we do for some of the world’s biggest, market-defining brands and we look forward to bringing the Studio offering to HMD Global and our other valued clients,” Maurice added.

Meanwhile, Johan Palsson, head of marketing for ANZ at HMD Global commented, “As we continue to operate in a competitive market, we wanted an agency that could deliver disruptive new ideas that would cut through and reach new audiences across all channels.”

“We look forward to working with Adhesive and its new Studio to bring these fresh new ideas to life, and support HMD Global’s goals to make mobile technology accessible to everyone, and showcase our sustainability message,” Palsson added.

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Marketing Featured South Asia

Smartphone brand POCO gets ‘quirky and fun’ in latest brand revamp campaign

New Delhi, India – One of the largest smartphone brands in India, POCO, has unveiled its new brand identity through a series of ‘quirky and fun’ campaigns, created in partnership with advertising agency DDB Mudra.

The campaign revolves around its new brand identity ‘Made of Mad’ wherein the brand story is told with unconventional and edgy visuals. The campaign goes beyond just being a showcase of the specifications of the phone but rather highlights the brand ideology.

The ‘Made of Mad’ campaign sees five advertising spots rolled out, with the primary campaign titled as ‘Legend of Mad’. The main campaign narrates the story of POCO’s mascot ‘Mad’ who aids famous people like Isaac Newton and Albert Einstein solve in a fictional setting the problems they are known to solve, like the theory of gravity or theory of relativity.

Other campaigns are an allude to internet culture, like using ‘when life gives you Madness’ which is derived from the Internet meme ‘when life gives you lemons’, and ‘Unboxing Madness’ which is an allude to the internet phenomenon of unboxing videos online.

As part of its greater appeal to the Gen Z’s and millennials, POCO used unconventional visuals and storytelling devices that could leave a lasting impact, which is a direct opposite of conventional brand storytelling through celebrity endorsements and a focus on product features.

For Raghav Chitra, marketing lead at POCO India, the ‘Made of Mad’ brand identity is a creative rendition of what POCO fans and consumers can expect from a brand that exudes a unique, compelling philosophy behind its products.

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(Left) Raghav Chitra, Marketing Lead, POCO India; (Right) Vishnu Srivastav, Creative Director, DDB Mudra Group

“It is also a representation of our consumers who are driven by the spirit of ‘mad’: independent, ambitious, eccentric, and irreverent in their pursuit of perfection. Through this initiative, we want to build a belief system that enhances the overall POCO experience that our users find relevant,” Chitra stated.

Meanwhile, Vishnu Srivastav, creative director at DDB Mudra Group said, “The effort was to differentiate POCO clearly in the minds of the youth. Somewhere along the way we heard from consumers that POCO must be ‘mad’ to give such features at such a price. So, we wanted to celebrate this mad spirit in our own way with work that’s both eccentric and entertaining.”

The ‘Made of Mad’ campaign has been rolled out across POCO’s social media channels.

Categories
Platforms Featured Global

Mobile streaming on all-time high since pandemic offset: report

Singapore – As more and more people are stuck in lockdown during the pandemic, over-the-top (OTT) mobile streaming has garnered mainstream success, new study from mobile app analytics platform Adjust shows.

According to the recently published data, 52.5% of consumers worldwide have used smartphones to stream more video content, and 12% of consumers are streaming less — which means four times more consumers are mobile streaming. 

In terms of streaming frequency, China led the survey, with around 93.8%of users admitting to do mobile streaming at least once a day. This is then followed by South Korea (86.2%), Singapore (83.7%), Turkey (91.9%), United States (69.4%), Japan (57.2%) and the United Kingdom (45.7%).

South Korea led the study’s data on willingness to spend a sizable amount for streaming and on-demand entertainment services, averaging to US$42.68 a month, compared to its Western counterparts, the United States (US$33.58) and the United Kingdom (USD$34.82).

“This drastic shift to routine mobile streaming around the world and across generations has created massive advertising opportunities and a new role for mobile analytics. By understanding how and when consumers stream, as well as which channels and campaigns deliver the highest marketing impact, the potential to build a large, loyal user-base with high lifetime value is virtually limitless,” said Gijsbert Pols, lead product strategist at Adjust.

The study also found out that more than three quarters (76%) of all respondents use their mobile phone while watching television, viewed as ‘second-screeners’, with this viewing behavior most pronounced in Singapore and China (both 85%), closely followed by the U.S. (83%).

Furthermore, social apps are the number one choice for second-screeners — favored by 65.4% of respondents, on average, followed by banking (54.9%) and gaming (44.9%). Second-screeners in APAC have a healthy appetite for food delivery apps, with use strongest in China (65.2%), Korea (36.6%) and Singapore (48.2%). 

Categories
Technology Featured East Asia

Smartphone brand Realme reaches 50M unit sales milestone: report

Shenzhen, China – Chinese smartphone manufacturer Realme has recently crossed the 50 million smartphone units sales, report from market research company Counterpoint said.

According to the report, the brand grew by 132% quarter on quarter (QoQ) and has also recorded a high level of quarterly shipments of 14.8 million units. 

Abhilash Kumar, research analyst at Counterpoint stated, “Realme grew to become one of the top 5, or even top 3, brands in its key markets, including India, Indonesia, Bangladesh, Philippines and some other Southeast Asian countries.

With its efforts to bring the affordable yet premium-like products to consumers, as well as its ability to offer smooth digital shopping and after-sales services in different countries, Realme has emerged as the most resilient brand during and after the pandemic crisis,” Kumar also added, commenting on the brand’s trendsetting image that ‘clicks’ with the younger generation through design and affordable prices.

Expanding to 61 markets globally, Realme has since then been a popular brand choice, such as in India that saw 1 million smart individual audio devices purchases.

Sky Li, Realme’s CEO commented, “At Realme, we live out our philosophy, which is to dare to leap into the forefront of innovation, design and product value, which is something young people can identify with.” 

The brand, founded in 2018, has since then diversified to other products including smart audio, visual, and lifestyle products.