India – OPPO in India has launched a new television commercial (TVC) for its F19 Pro Series, showcasing the new ‘AI Highlight Portrait Video’ feature, done in collaboration with dentsu international’s creative agency Taproot Dentsu India.
The new F19 Pro Series aims to capitalize on the rising trend of creating video content among Generation Zs, which pushed OPPO to create a new feature for shooting quality videos in the dark, empowering content creators to film videos in challenging light conditions.
Taproot Dentsu Agency was tasked to build on the popularity of OPPO’s F-series and highlight the key features of the F19 Pro series that would find a meaningful interpretation for ‘Flaunt’ which connects to video content creation.
The film focused on nightfall, reiterating bad lighting a common barrier for content creators. The spot demonstrates the OPPO F19 Pro series’ stellar solution to the said age-old problem. To build on the night-time atmosphere, the film made use of a remix track of an old cult classic Bollywood song.
Damyant Singh Khanoria, the chief marketing officer of OPPO Mobiles India, said, “As a leading technology brand, we take pride in creating products which delight consumers. ‘Flaunt Your Night’ spotlights the joy of capturing magical moments on the OPPO F19 Pro series even in low light conditions. We loved Taproot Dentsu’s approach of weaving the story of friends creating unforgettable memories with the iconic ‘So gaya ye jahan’ track. The film is the perfect embodiment of the F-Series product series.”
Meanwhile, Abhinav Kaushik, the executive vice president and account management of Taproot Dentsu Gurgaon, also said, “OPPO’s F19 Pro Series is a game-changer in its segment of the mobile handset industry. With its innovative features that empower content creators to break the low-light obstacles in their path, the brand is poised to drive real, tangible value to millions of aspiring creators across the country. The creative interpretation of the brief helped to isolate and effectively communicate these features and demonstrate that OPPO’s F19 Pro Series is here to push the envelope further.”