Kuala Lumpur, Malaysia – Omnicom Media Group (OMG) agency PHD has won the OPPO media business in several Asian markets, specifically Malaysia, Indonesia, the Philippines, and Bangladesh – following a competitive pitch.

Effective April 1, PHD’s appointment covers OPPO’s online and offline media planning, as well as its strategy and thought leadership processes.

These duties will then be managed out of Malaysia, which is OPPO’s APAC hub, and includes working with the OPPO HQ team in China and other OMG offices to roll out various initiatives and strategies for global markets.

Talking about the appointment, David Soo, managing director, PHD Malaysia, said, “We are proud to have won the OPPO business and this marks a great opportunity for us to work on a leading global technology brand that mirrors PHD’s pursuit of innovation, excellence, and creating work that delights consumers. A crucial part of the win stemmed from the team’s thorough response to the brief as well as the chemistry internally and with the client teams at all levels.”

“Given the broad remit, the win is a huge step up for the team, elevating their exposure and further boosting PHD Malaysia’s quality and ability to take on similar roles in the future,” he added.

Meanwhile, Elly Huang, head of media at OPPO, commented, “We commend PHD Malaysia for their exceptional track record, expertise, and passion for innovation. We are excited to embark on this journey together and push the boundaries of what is possible in this dynamic industry.”

It is also worth noting that this appointment comes shortly after PHD won the OPPO media business in India.

Kuala Lumpur, Malaysia – OPPO celebrates the Malaysian spirit and character this Merdeka and Malaysia Day through its colourful and interesting new brand campaign called ‘Our Traits in Portraits’. Through a montage of ‘portraits’, a different personality and character is spotlighted.

Done in collaboration with Ensemble Worldwide, the creative unit of Mediabrands Content Studio (MBCS), the campaign showcases valued traits of Malaysians such as resilience, devotion to tradition, and strength and determination to achieve significant aims in life. 

Each portrait is a vivid and gorgeous shot featuring a specific Malaysian in his/her walk of life, and through this ultra-clear detail, the campaign aims to shine a light on the best portrait features of OPPO’s Reno8 Series, and ultimately, cement its position as ‘The Portrait Expert’.

Norman Tang, creative director of Ensemble Worldwide, said, “Portraits are powerful mediums. A rich, vivid one captures the traits that clearly define who we are. This motivated us to look towards portraits as a way to showcase the traits that make us extraordinary as Malaysians. Particularly portraits shot by The Portrait Expert – the Reno8.”

Tang shared that in order for them to breathe life into Reno8’s Merdeka/Malaysia Day narrative of ‘Our Traits in Portraits’, the team searched for inspirational Malaysians and landed on a diverse set of personalities which included a K2 summiteer, a para sprinter, a national flood relief hero, and more. 

“All possess different traits that Malaysians are known for and are proud of. Resilience, generosity, strength, creativity… the list goes on. We definitely struck gold with these heroes,” he added. 

Alex Chen, marketing deputy director of Oppo Malaysia, commented, “The video showcases an amalgamation of distinctive characteristics that every Malaysian possesses, that resonates with OPPO’s brand proposition – “Inspiration Ahead”. Just like them, we are all about empowering people who are not afraid to take on challenges. Together, OPPO wants to be a part of every Malaysian’s daily [life], and hopes to inspire and encourage Malaysian users to embrace future challenges with optimism and dedication.”

Kuala Lumpur, Malaysia – With Malaysia Day around the corner, smartphone brand OPPO together with creative agency Ensemble Worldwide has come up with a unique but endearing narrative on the importance of family and togetherness for its commemorative ad.

Titled ‘D Flat’, the four-minute film starts with blasting gory music featuring individuals of different backgrounds that have turned completely rowdy. As the film progresses, we see that this is a mere imagining of the real sticky situation that the protagonist ‘Fahmee’ is in, losing his income and photography studio.

The ‘neighbors’ who were shown to be a complete disturbance to Fahmee in the beginning, would soon turn out to be his ‘blessings’, helping him to recover. Through the use of the new Reno6 by OPPO, Fahmee chanced upon taking the casual photo of his neighbor and bakeshop owner, which by surprise, garnered attention from his other neighbors due to the photo’s great quality and professionalism.

Soon, Fahmee is commissioned to take the photos of his other neighbors – a salon owner, a music teacher, and an aunty – and slowly rebuilt his portrait studio.

Creative Director of Ensemble Worldwide, Norman Tang, said that the character of Fahmee and what he is going through is one that is relatable to many Malaysians who have been affected either directly or indirectly by the pandemic.

“When thinking about the idea for Malaysia Day, we wanted to play out this idea of unity as it starts with our neighbors, our closest connections outside our family. Unity is a very basic concept, and it starts with a single gesture of reaching out to one another,” commented Tang.

Meanwhile, Nikki Chen, OPPO’s marketing director, said that this message of harmony and unity is what OPPO wants to share this Malaysia Day.

“The team at Ensemble has managed to put together a very ordinary story in a very extraordinary and beautiful way while demonstrating the Reno6. We hope it will touch the emotions of all Malaysians the way it has touched us in putting it together,” said Chen.

The film is directed by renowned Malaysian director Lobak Loon and ends with the tagline ‘Erat sebumbung. Harmoni bersama’ which loosely translates to ‘Together is a place called home’. The ad went live on 7 September 2021 across digital platforms.

Malaysia Day will be celebrated on 16 September. The film for Independence Day is also part of OPPO’s overall campaign for Reno6.

The new model was launched in August with the product tagline “Every emotion, in portrait,” highlighting the “Bokeh Flare Portrait” and “Bokeh Flare Portrait Video” feature for stunning portrait images.

Kuala Lumpur, Malaysia – The prolonged postponement of the AFF Suzuki Cup 2020 is finally coming to an end as the regional football event is now scheduled to happen from 5 December 2021 to 1 January 2022, and with this, football fans in the SEA region can now reignite their passion for the sport once again.

With the football competition coming to fruition, OPPO has been announced as the official smartphone partner of the cup. This was brokered by SPORTFIVE, the global sports and entertainment partnerships agency, marking OPPO’s debut in the sporting arena in the region.

OPPO said that the partnership goes in line with its strategy to leverage sports to connect with consumers and enhance its brand influence across the region. Through this sponsorship, OPPO aims to use its technology and innovation to inspire people to enjoy football wherever they are and to ‘play with heart’ whether on the field or in life.

The AFF Suzuki Cup is a biennial football competition, contested by the men’s national teams of the ASEAN Football Federation (AFF) and accredited by Fédération Internationale de Football Association (FIFA) – the international governing body of football association. The cup for 2020 was postponed twice due to the pandemic with the first one announced in July last year, and was eventually rescheduled a few months after that, which now leads to the said final dates.

The partnership with OPPO will also see it amplifying its brand through brand activations across the tournament’s multiple platforms including naming and presenting rights to the ‘OPPO Man of the Match’. OPPO will also be the title sponsor of this year’s ‘Decibel Challenge’, which was previously rolled out in 2018, rewarding the loudest fan groups among all the SEA nations during the tournament. 

Jimmy Yi, OPPO’s president for APAC, shared that they hope to bring the smartphone technology to each and every football fan in SEA, giving them the opportunity to closely interact with the OPPO brand and experience the products, while they enjoy the matches and cherish the special moments created.

“As the official sponsor for many events around the world, OPPO is no stranger to the spirit of sporting enthusiasts. The AFF Suzuki Cup 2020 will be instrumental to us in connecting with the millions of football fans of the event, as well as underpin our name as a strong supporter of the game,” said Yi.

Meanwhile, Echo Li, the managing director of Greater China and SVP of Global Partnerships at SPORTFIVE, commented that they are proud to welcome OPPO to the AFF Suzuki Cup family, and they fully support the brand to develop passionate and meaningful partnerships with football fans across the region. 

“OPPO is a quintessential example of a fast-growing Chinese brand going global via the power of sports. We strive to support OPPO in creating unforgettable fan experiences at the tournament while setting a benchmark for other brands with global aspirations,” said Li.

Kuala Lumpur, Malaysia – OPPO, a leading global smart device brand, today announced that it has selected Amazon Web Services (AWS), the world’s leading cloud service provider, to power enhanced cloud-based services for international users of OPPO’s ColorOS operating system. These services have been certified by ePrivacy, CSA STAR, and ISO. 

To support this functionality, OPPO leverages AWS global infrastructures in Singapore, France, and India to accelerate the deployment of cloud-based services including Amazon Aurora, a relational database built for the cloud; and Amazon Simple Storage Service, an online storage service.

Other key security features that will be tapped in as part of OPPO’s security compliance include AWS security features such as AWS CloudTrail, AWS Key Management Service (AWS KMS), AWS Network Firewall, AWS Certificate Manager, and AWS Artifact.

Such an endeavor, according to David Gu, managing director of OPPO International Internet Business, is part of the company’s commitment to remain consistently focused on delivering the best possible user experience.

“AWS’s industry-leading cloud capabilities allow us to rapidly deploy our cloud-based services to provide users around the world with a smoother mobile experience. With the concern for a safe and secure customer experience at the forefront, AWS’s cloud security services help us further enhance the data privacy and protection of our proprietary ColorOS operating system on OPPO devices,” Gu said.

Meanwhile, Li Xiaomang, general manager of the commercial sector at AWS Greater China, commented, “As the world’s most comprehensive and widely adopted cloud platform, AWS continually expands its services to support virtually any cloud workload. We are pleased to support companies like OPPO with the deepest and broadest suite of services, and industry-leading security and compliance capabilities to operate their business and serve their global customers. 

He added, “With AWS, OPPO can accelerate its global business deployment in a secure and effective manner, while meeting local compliance requirements in countries all around the world.”

OPPO’s utilization of AWS for their cloud-based services is one of the promises made for their existing OS, ColorOS, the latest of which is ColorOS 11. According to them, the latest OS update helps ensure user security through features including OPPO’s Private System, Private Safe, and Personal Information Protection, all of which provide their own unique way of imposing mobile security for the mobile user.

“Going forward, OPPO will continue to build on AWS to further improve our services, ensuring all users can enjoy the benefits of technology-free from security concerns,” Gu concluded.

Singapore – Following a competitive pitch with multiple agencies across Europe and Asia, the Singapore arm of advertising company 72andSunny has been appointed by smartphone brand OPPO to be its global brand agency of record.

Through the project win, 72andSunny will partner with OPPO as it continues to grow and help build the brand in key markets around the world. 

OPPO has been rampant in its global expansion since 2004, which has now reached a global footprint encompassing 40 countries and regions across five continents.

“We’re excited to do great things with OPPO. Nothing energizes us more than partnering with ambitious brands to take that ambition even further,” said Ida Siow, president of 72andSunny Singapore.

Meanwhile, Derek Sun, global senior brand director at OPPO, said, “72andSunny impressed us with their strategic clarity, deep insight into culture and modern non-traditional thinking.” 

With Asia-Pacific operations situated in Singapore and Sydney, 72andSunny has also worked with brands such as capital market company GIC, loyalty program NTUC Link, e-commerce platform Lazada, and sports channel beIN Sports, among others.

India – OPPO in India has launched a new television commercial (TVC) for its F19 Pro Series, showcasing the new ‘AI Highlight Portrait Video’ feature, done in collaboration with dentsu international’s creative agency Taproot Dentsu India.

The new F19 Pro Series aims to capitalize on the rising trend of creating video content among Generation Zs, which pushed OPPO to create a new feature for shooting quality videos in the dark, empowering content creators to film videos in challenging light conditions. 

Taproot Dentsu Agency was tasked to build on the popularity of OPPO’s F-series and highlight the key features of the F19 Pro series that would find a meaningful interpretation for ‘Flaunt’ which connects to video content creation.

The film focused on nightfall, reiterating bad lighting a common barrier for content creators. The spot demonstrates the OPPO F19 Pro series’ stellar solution to the said age-old problem. To build on the night-time atmosphere, the film made use of a remix track of an old cult classic Bollywood song. 

https://www.youtube.com/watch?v=-ZASsldLPqc

Damyant Singh Khanoria, the chief marketing officer of OPPO Mobiles India, said, “As a leading technology brand, we take pride in creating products which delight consumers. ‘Flaunt Your Night’ spotlights the joy of capturing magical moments on the OPPO F19 Pro series even in low light conditions. We loved Taproot Dentsu’s approach of weaving the story of friends creating unforgettable memories with the iconic ‘So gaya ye jahan’ track. The film is the perfect embodiment of the F-Series product series.”

Meanwhile, Abhinav Kaushik, the executive vice president and account management of Taproot Dentsu Gurgaon, also said, “OPPO’s F19 Pro Series is a game-changer in its segment of the mobile handset industry. With its innovative features that empower content creators to break the low-light obstacles in their path, the brand is poised to drive real, tangible value to millions of aspiring creators across the country. The creative interpretation of the brief helped to isolate and effectively communicate these features and demonstrate that OPPO’s F19 Pro Series is here to push the envelope further.”