Tag: Performance marketing
Southeast Asia’s e-commerce market may be one of the fastest-growing globally, but its fragmented landscape often makes regional expansion challenging for brands. Consisting of multiple countries, cultures, and behaviors, brands typically struggle to bridge the gap between high-level strategy and ground-level...
More than reach alone, they need a smarter way to connect with consumers across channels in moments that matter, and with measurable impact.
Other contributing factors include rising ad costs (47%), algorithm inefficiencies (47%), weaker targeting due to privacy restrictions (36%), and ad creative fatigue (49%).
In MARKETECH APAC’s latest What’s NEXT in Marketing interview with StackAdapt’s Asia-Pacific vice president of sales, Liam McCarten shares how channel proliferation, whether deemed a minor issue or advantage, can be navigated with artificial technology (AI) to innovate campaign performance.
Australian marketers recognise the value of brand in marketing but are increasingly focused on performance marketing and sales promotions, especially in tough economic times, according to new Kantar research.
“It will be looking at the holistic end to end customer funnel from brand awareness, to lead generation, to lead nurturing, all the way to conversion,” Chau told MARKETECH APAC when asked about his specific strategies for Sun Life in his new role.
Rakesh Kumar will be responsible for building the mobile performance marketing business at DangleAds.
OMG Malaysia will be able to gain access to Google’s beta tools and elevate its Google Marketing Platform expertise.
As part of the new performance marketing division, The Hallway has promoted Chris Murphy as its newest general manager.
Aforemention will be localizing the 'Brutal Beauty' campaign in Malaysia which is Maserati's global awareness campaign for the new Levante SUV.
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