Singapore – Omnicon Media Group (OMG) agency OMD Singapore has named Adamson Alagan its general manager. Alagan has been promoted from his previous role as regional business director of OMD APAC and Singapore.
In his new role, Alagan will focus on managing OMD’s operations in Singapore, including its client relationships and talent.
Having over a decade of experience in different markets, Alagan brings his expertise in integrated marketing and branding, along with his ability to integrate data to improve brands’ connection with consumers.
Having served as OMD’s regional business director since 2021, Alagan has spearheaded digital transformations for major clients through innovative solutions. He led initiatives to retain OMD’s clients, highlighting its operational excellence and innovation.
Chloe Neo, CEO of OMG Singapore said, “Since joining us, Adamson has successfully driven our transformation agenda and led the teams at OMD to push boundaries in innovation, data, and tech. His tenacious attitude, together with OMG’s Agency as a Platform proposition, will help drive OMD Singapore to the next level of growth, helping our teams and clients disrupt the status quo and create what’s next.”
Alagan commented, “I thank the OMG Singapore leadership and our clients for their support and trust in my role to deliver cutting-edge media creativity and innovation. My priorities are clear: to increase focus on network connectivity for our clients, help them cut out the noise to maximise their budgets, and continue attracting and retaining the best talent. As our clients’ trusted agency partner, we believe in the importance of co-creating solutions with them to create what’s next in this evolving industry. With the strong team at OMD Singapore, I am confident we will continue to deliver remarkable outcomes for our clients, our business, and our people.”
