China – HOKA ONE ONE, the global high-performance footwear and apparel brand under Deckers Brands, has appointed OMD China as its media agency of record.
OMD China secured the appointment after a competitive selection process, showcasing their deep industry understanding and delivering strategic recommendations tailored to the client’s needs.
The agency’s appointment reflects the network’s reputation for insightful thinking and innovative approaches.
Connie Chan, CEO of OMD China, said, “We are extremely pleased to kickstart this partnership with HOKA. As a market leader, HOKA’s distinctive brand complements our solid grasp of the indomitable sporting spirit. We look forward to working with HOKA to share their brand story with the Chinese consumers and help the brand achieve greater success in the market. “
HOKA is renowned for its sportswear, particularly its innovative running shoes. Originally recognized for its oversized midsole designs, the brand has since evolved to cater to a wide range of users, from runners to walkers and outdoor enthusiasts. With a bold and unconventional approach, HOKA aims to empower athletes of all levels, inspiring them to feel like they can “fly.”
