India – After a rigorous multi-agency pitch, OMD India has secured the integrated media mandate for HDFC Life, an India-based life insurance solutions provider.
HDFC Life, with nearly 25 years of innovative products and services, offers 80 solutions across protection, pension, savings, investment, annuity, and health to meet diverse consumer needs. Partnering with OMD India, the brand aims to enhance its customer-centric approach, expand its reach, and drive business growth.
OMD India will oversee HDFC Life’s consolidated media strategy across offline and online channels. Leveraging its strategic expertise and Omnicom’s data and tech orchestration platform, Omni, the agency aims to help the brand deepen audience connections, stand out in India’s competitive insurance market, and deliver exceptional customer experiences.
Anisha Iyer, CEO of OMD India, said, “We’re excited to partner with HDFC Life and look forward to creating an inspiring journey of driving strong marketing and business outcomes for the brand. Our partnership is designed to deliver real business impact underpinned by OMD India’s strong and future-facing capabilities. We’re excited for what the future holds.”
Vishal Subharwal – group head strategy & CMO at HDFC Life commented, “We are happy to welcome OMD aboard. HDFC Life and OMD have common values that focus on innovation and customer-centricity. OMD’s capabilities, tools and culture are in sync with our expectations and we are confident that this partnership will add value to our brand story with exceptional experiences and strategies to further build on the promise of our proposition.”
