Indonesia – Ogilvy Indonesia has appointed Lisa Putri, a seasoned digital leader with a decade of experience in content and social media strategy, as its new head of content.
In her new role, Putri will lead a dynamic team of over 30 content strategists, designers, and writers, with a mission to craft and implement high-impact content strategies at scale, enhancing the creative output for Ogilvy Indonesia’s diverse client portfolio.
With a decade of experience across platform, marketing, and agency roles, Putri brings a unique perspective, having developed strategic roadmaps and standout content for diverse brands in Indonesia.
Putri has also worked with a wide range of brands across sectors like technology, FMCG, e-commerce, and banking, including global names such as OCBC Indonesia, Savoria, Mitsubishi Fuso, Signify Philips, and KAO.
Commenting on her new role, Putri said, “With an impressive array of clients and a strong body of work, Ogilvy’s content portfolio really impressed me over the last few years. So naturally, I am thrilled to lead Ogilvy’s content service into its next phase of evolution—an era of impactful and personalised experiences.”
“By harnessing the power of creativity and technology, we will deliver experiences that resonate deeply and drive meaningful impact for our clients,” Putri added.
Ogilvy’s Content Team excels in creating engaging digital strategies, trend-jacking, and integrating KOLs, using consumer insights to forge meaningful audience connections. Its collaborative approach with platforms and creative partners allows Ogilvy to deliver standout content across its diverse client base.
Kapil Arora, chief operating officer at Ogilvy Indonesia, shared, “At Ogilvy Indonesia, we believe an exceptional new phase of growth is opening up for our clients—one at the intersections of culture, context, commerce, and community. And we can help them unlock it with the power of creativity and technology.”
“Lisa’s proven expertise and her shared belief of making creativity our clients’ unfair advantage in the market make her the ideal person to spearhead our content offering in this new world order. Watch this space for many more big things to come, from her and the team,” Arora continued.
Meanwhile, Sieg Penaverde, group CEO of Ogilvy Indonesia, commented, “I am thrilled to have Lisa join our leadership team. Her experience and expertise around a social-first approach to business are critical for brand and business growth. It is key for content to be infused with strategic creativity for it to matter, be memorable, and ultimately allow it to travel.”
“Lisa’s leadership is invaluable in mapping a strategic path for the brands we manage to have a content approach that is impactful and not only participates in culture but ignites it,” Penaverde added.
