New Zealand – Ogilvy One has appointed Aaron Goldring as creative and experience design director to boost its capabilities in New Zealand (NZ).
The position was previously held by Matt Oxley, who has moved to WPP Open X, an integrated agency model created for The Coca-Cola Company.
With more than 23 years of experience in digital, creative, and design experience, Goldring has worked with agencies such as DDB Tribal, Partners Andrews Aldridge, and Ogilvy One UK.
Goldring’s experience will offer local brands a combined “rigour of customer experience with the vigour of brand,” Steve Kane, group managing director at Ogilvy NZ, said.
“As a strategic, creative and experience design expert, Aaron brings a strong agency pedigree working with both local and global brands. He’s a proven leader and a dab hand at helping clients navigate the ever-changing digital landscape by creating relevant solutions to complex business problems,” Kane said.
“As we look to continually build out our Ogilvy One capability in New Zealand, Aaron is a welcome addition to an already solid offering. Working side by side with our existing creative and strategic offering, we believe the NZ Ogilvy One capability can provide an end-to-end solution at a time when finding efficiencies and streamlining approaches has never been more important,” Kane added.
Goldring commented, “It’s awesome to be part of Ogilvy One again. Steve, Toby and the team have reinvigorated Ogilvy in New Zealand. Backed by a formidable network, we have the capabilities to help our clients deliver impactful brand experiences.”
