India – Ogilvy India has unveiled its newest campaign for Google Search, designed to transform the online search experience by harnessing the power of curiosity to engage and delight users.
Titled ‘Googlies on Google,’ the campaign draws inspiration from the excitement of discovery, inviting users to explore captivating questions that ignite their curiosity and reveal unexpected insights—all through an interactive experience.
Over six weeks, users will come across 50 ‘Googlies’—quirky questions that appear to have straightforward answers but reveal surprising truths upon closer inspection. These Googlies tap into the familiar sense of curiosity that arises whenever one encounters a “did you know?” fact, encouraging users to delve deeper into their search explorations.
These Googlies will appear everywhere—in social media feeds, on TV screens, outdoor billboards, newspapers, grocery aisles, and even product packaging—turning everyday moments into fun opportunities for discovery.
The campaign leverages this natural instinct for curiosity by gamifying the search experience, transforming it into a playful and interactive journey that goes beyond mere information. By blending curiosity with interactivity, ‘Googlies on Google’ opens up a world of knowledge, offering delightful surprises one question at a time.
Accompanying the launch of ‘Googlies on Google’ is a campaign film directed by Harshik Suraiya, showcasing how this initiative transforms your search experience into a playful adventure, whether you’re at home, on the go, or simply browsing.
Sukesh Nayak, chief creative officer at Ogilvy India, shared, “As creators, our goal with Googlies on Google was to transform the simple act of searching into something more—an interactive experience driven by curiosity, engagement, and delight. By crafting playful and thought-provoking moments, we’ve turned everyday searches into opportunities for discovery and surprise.”
“It’s not just about finding answers, but about sparking the joy of learning in unexpected ways. With Googlies on Google, we aim to elevate the product experience by turning curiosity into engaging moments of discovery,” Nayak added.
