Singapore – Global unified adtech platform Nexxen has announced that it is expanding the offering of its free ad-supported streaming TV (FAST) solutions for advertisers in Asia-Pacific. This will allow clients to run campaigns across this increasingly popular channel, in and beyond the region.
The company is working to ensure advertisers’ campaigns reach their target audiences, no matter the environment through a single destination for CTV inventory – including broadcaster video on demand (BVOD), advertising-based video on demand (AVOD) and FAST channels.
Further, Nexxen is updating its demand-side platform (DSP) to include a new storefront, focused on displaying broadcasters, FAST channels and additional premium publisher inventory.
The storefront aims to provide brands and agencies with more direct and easier access to premium supply, thus streamlining digital campaigns. It also delivers increased visibility, transparency and control of inventory to publishers and broadcasters, enhancing their monetisation potential. The storefront is set to launch in 2024.
Adam Hunt, vice president of business development and partnerships for APAC at Nexxen, said, “FAST channels have skyrocketed in popularity worldwide. As they continue to gain traction – particularly in APAC – we want to ensure our partners on both the buy- and sell-sides are empowered to make well-informed decisions regarding their inventory needs and capitalise on the highest yielding opportunities.”
He added, “We believe the storefront will be a welcome solution for agencies, brands and publishers alike, providing all parties with greater visibility and control as they navigate this ever-changing ecosystem.”