Manila, Philippines – Media giant GMA has launched its own artificial intelligence (AI) sportscasters, which debuted at the start of the National Collegiate Athletic Association (NCAA) Season 99.
Following the release of it, GMA has been hit with negative publicity, most especially from media practitioners, over the ethics of launching it and ‘cheapening’ quality of mass journalism in the country.
Exclusive data obtained from Meltwater by MARKETECH APAC notes that negative sentiment for it comprise around 25% of the online discussion, while neutral discussion comprising around 55.4% of online discussion. Lastly, positive sentiment was around 19.6% of online discussion.
Most of these highly-engaged discussions on Twitter, to where much of the discussion is coming from, have noted also negative sentiment media reportage of the AI sportscaster launch.
GMA joins a growing list Asian media entities who have launched their own AI newscasters, including Hong Kong’s RTHK with Aida, Indonesia’s TVOne with Nadira and Sasya, India’s OTV with Lisa, Malaysia’s Astro AWANI with Joon and Monica; amongst others.
In a press statement, Oliver Victor B. Amoroso, senior vice president and head of integrated news, regional TV, and synergy at GMA; said of the launch, “GMAIN’s adoption of AI technology also demonstrates our commitment to innovation in journalism. We embrace emerging technologies to stay at the forefront of the media industry by providing our audience with a modern and engaging sports news experience. Through this initiative, we continue to fulfill our commitment to providing valuable information and enriching the lives of Filipinos worldwide.”
