Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Southeast Asia
No posts found

MR D.I.Y.’s Indonesian arm targets raising $297m in local IPO

by Teddy Cambosa

-

November 26, 2024

MR D.I.Y.’s Indonesian arm targets raising $297m in local IPO

Our What’s NEXT in Marketing 2026 Conference Series returns to the Philippines, Singapore, Hong Kong, Indonesia, Malaysia—and for the first time in Thailand! Brace yourself for bold ideas driving the next marketing wave. Click here to learn more!

Jakarta, Indonesia – PT. Daya Intiguna Yasa Tbk., the Indonesian arm of Malaysian improvement retailer Mr D.I.Y, has announced an initial public offering (IPO), targeting to raise IDR4.71t (around $297m), according to a prospectus released by the company. For them, this strategic step aims to accelerate expansion and strengthen its position as a leader in the non-grocery retail industry in Indonesia.

Through the planned IPO, the company will allocate the funds obtained from the IPO for several purposes. Around 60% will be used for principal debt payments, 30% will be allocated for the cost of opening new stores in the Jabodetabek, Java, Sumatra, Sulawesi, Kalimantan, Nusa Tenggara, Papua, and Maluku Islands areas. Lastly, the remaining 10% will be used as operational working capital.

With more than 800 stores spread across Indonesia, MR. DIY has become the main destination for household needs in various regions evenly. This rapid growth reflects not only the strength of the company’s business model, but also the success of its aggressive expansion strategy.

Edwin Cheah, president director of PT. Daya Intiguna Yasa Tbk., said, “.We have a vision to continue to expand our reach to serve more customers throughout Indonesia, presenting quality products with the best value that are affordable for all groups.”

He added, “In the first five years (2017-2022), we managed to open 400 stores. However, in the last two years alone (2022-2024), we have added around 400 more stores. This proves our ability to continue to accelerate growth and reach more customers in various regions. This IPO is not only about business growth, but also about creating a positive impact for the Indonesian people. With this step, we are optimistic that MR. DIY will continue to be a reliable partner for customers, the community, and shareholders.”

Advertising Awards Asia Pacific 2026
With tighter regulations reshaping APAC’s social-led financial sector, managing agent activity and misinformation have never been more critical. Discover how banks and insurers are strengthening oversight and protecting their brands in this new industry study by Meltwater — download the free guide here.
Content Marketing Awards Asia Pacific 2026
With public conversations reshaping Australian insurance reputation, managing online sentiment and the trust gap has never been more critical. Discover how providers are addressing friction and protecting their brands in this new industry report by Meltwater — download the free guide here.
Related Tags Indonesia Retail Hari Raya Aidilfitri MR DIY Initial Public Offering
Share this article

Related Articles

View All
apple-iphone-Indonesia-investment
Marketing Southeast Asia
Apple proposes US$100m investment to overturn iPhone 16 sales ban in Indonesia
November 19, 2024
By Aliza Carmona
Del Monte Pacific to restructure investment in India, Agro Tech Foods to acquire Del Monte India
Marketing South Asia
Del Monte Pacific to restructure investment in India, Agro Tech Foods to acquire Del Monte India
November 18, 2024
By Teddy Cambosa
landmark-group-50-year-anniversary-expansion
Marketing APAC
Landmark Group marks 50th anniversary with $1b investment to open 400 new stores across GCC, India, SEA
November 15, 2024
By Aliza Carmona
MR D.I.Y. unveils ‘PANDAi’ mascot, launches initiative to add value to Malaysians
Marketing Southeast Asia
MR D.I.Y. unveils ‘PANDAi’ mascot, launches initiative to add value to Malaysians
November 8, 2024
By Teddy Cambosa
MARKETECH-PHOTOS-_1_
Marketing Southeast Asia
Fishermen Integrated’s campaign for MR. D.I.Y. reminds families to celebrate Chinese New Year with Ai, not AI
January 19, 2024
By Aliza Carmona
MARKETECH-PHOTOS
Marketing Southeast Asia
MR D.I.Y. goes big with FCB SHOUT on new campaign to showcase brand’s offerings in Malaysia
September 27, 2023
By Aliza Carmona
No posts found

Featured Articles

View All
WN 2025 SG_Hero Image 2 (1)
Marketing Featured Southeast Asia
MARKETECH APAC unveils second instalment of ‘What’s NEXT in Marketing’ conference in Singapore, delving into the latest marketing trends
November 11, 2024
By Aliza Carmona
Conversational marketing at your fingertips: How industry leaders should amplify their mobile messaging efforts
Marketing Featured APAC
Conversational marketing at your fingertips: How industry leaders should amplify their mobile messaging efforts
October 24, 2024
By Teddy Cambosa
What’s NEXT in Marketing Interview: Quantcast’s Amit Kotecha on navigating an inevitable cookieless future of advertising
Technology Featured Global
What’s NEXT in Marketing Interview: Quantcast’s Amit Kotecha on navigating an inevitable cookieless future of advertising
October 24, 2024
By Aliza Carmona
EW Launch Article_Feature Image
Marketing Technology Featured APAC
Empowered Women Awards returns to spotlight women transforming the marketing, tech space
October 22, 2024
By Aliza Carmona
E-Commerce Marketing Series: Lexer’s Ben Moreau on understanding the what’s and why’s from customers
Marketing Featured APAC
E-Commerce Marketing Series: Lexer’s Ben Moreau on understanding the what’s and why’s from customers
October 18, 2024
By Teddy Cambosa
Empowering brands to stay agile and innovative: these are the finalists for ‘Marketing Technology Awards 2024’
Marketing Featured APAC
Empowering brands to stay agile and innovative: these are the finalists for ‘Marketing Technology Awards 2024’
October 2, 2024
By Teddy Cambosa
No posts found

Most Recent Articles

Free Fire
Football fever hits Free Fire as “Fire Kickoff” global campaign starts June 5
June 3, 2026
Julian Bartolome
No posts found
Duolingo offers limited-time chance to revive lost streaks in new feature rollout
June 3, 2026
Aliza Carmona
HATCH DOME launches new immersive experience exploring future of climate-impacted food systems
June 3, 2026
Aliza Carmona
Simmons redefines sleep category with new “Bring On The Day” regional campaign
June 3, 2026
Julian Bartolome
Yong Yuan takes helm as CEO of Ogilvy Group China
June 3, 2026
Aliza Carmona
Circles.Life debuts brand mascot to champion Singaporean telco lifestyle in new campaign
June 3, 2026
Julian Bartolome
No posts found

Subscribe Now

This field is for validation purposes and should be left unchanged.
Agreement(Required)
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Featured Events

Conferences
  • Retail & E-Commerce Innovation Series
  • What's NEXT in Marketing Series
  • Digital Experience Asia Series
  • Advertising Summit Asia Philippines
Awards
  • Marketing Technology Awards
  • Retail & E-commerce Excellence Awards Asia Pacific
  • Empowered Women Awards
  • NEXT Awards Series

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

This field is for validation purposes and should be left unchanged.
Agreement(Required)

© 2026 MARKETECH APAC. All rights reserved.

We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin