Kuala Lumpur, Malaysia – Home improvement retailer MR. D.I.Y. partnered with creative agency FCB SHOUT for its latest ‘Big and Small, MR. D.I.Y. Has It All’ campaign to showcase the brand’s sizable diversity in offerings.
The collaborative campaign features a giant inflatable MR. D.I.Y. iron floating in the middle of Kuala Lumpur’s Titiwangsa Lake Park. The giant installation is also accompanied by other miniature installations of MR. D.I.Y. products.
With this eye-catching campaign, the brand aims to show its commitment to offering a range of daily essential items that come in all sizes.
Aside from the giant and miniature installations, the campaign also features a series of digital billboards that parody other ads to demonstrate how MR D.I.Y’s impressively diverse range of products can fulfil everyday needs.
Titled ‘Kecil Dan Besar, MR. D.I.Y. Ada’, the campaign will run across all media channels, including ATL, BTL, and social media.
MR D.I.Y’s giant inflatable iron was also recently recognised by Malaysia Book of Records as the ‘largest inflatable iron in Malaysia’.
Speaking on the collaboration, Alex Goh, head of marketing at MR D.I.Y., said, “MR D.I.Y. is a one-stop-shop for all our customers’ needs, no matter the size. Our product range includes small items like batteries, padlocks, and key chains, as well as larger items such as vacuum cleaners, inflatable pools, and foldable stairs. We offer affordable prices and have different store formats to cater to the needs of our customers in smaller towns and major cities. Our stores serve people of all ages, from babies to retirees. It’s a big promise to make, and one that we are very proud to be able to deliver.”
Meanwhile, Jonathan Chan, creative director at FCB SHOUT, also shared, “Every MR. D.I.Y.store is this terrific treasure trove of daily essentials and products that effectively transcends the brand from a hardware store to a proper superstore, so we wanted to make sure that our campaign reflected that in the most interesting way possible.”
“So, every creative asset in the “Big And Small, MR. D.I.Y Has It All’ campaign, including the giant installations, was not just a senseless spectacle to get consumers talking about MR. D.I.Y, but crucial pieces of a narrative designed to make them remember what the brand truly offers. And we’re proud to work with a homegrown brand loved by Malaysians,” he added.
