Kuala Lumpur, Malaysia – MR D.I.Y., has unveiled an exciting new chapter in its journey to add value to the lives of Malaysians – the ‘MR D.I.Y. PANDAi Jaga Anda’ (MR D.I.Y. Knows How to Care for You) community initiative. As part of this, the company has unveiled it newest brand mascot, a charming and friendly panda mascot named PANDAi.
With ‘MR D.I.Y. PANDAi Jaga Anda’, the retailer reinforces its role not just as a store, but as a part of the community it serves.Visitors to Bukit Bintang were greeted by an impressive 14-foot PANDAi display, drawing the attention of families and passersby.
Throughout November, KL-ites will have opportunities to meet PANDAi at various malls, including Fahrenheit 88 (7 Nov), MyTOWN Shopping Centre (9 Nov), IOI City Mall Putrajaya (23 Nov), and Pavilion Bukit Jalil (30 Nov). Adding to the initiative, MR D.I.Y. will be setting up panda-themed seating areas at MyTOWN Shopping Centre and Pasar Seni MRT station to create welcoming, family-friendly spaces.
Speaking at the launch of the initiative held in the vibrant Bukit Bintang district in Kuala Lumpur, Alex Goh, head of marketing for MR D.I.Y. Group, emphasised the retailer’s dedication to the community.
“As the country’s leading home improvement retailer, we’ve made it our mission to care for Malaysians since our inception in 2005. The ‘MR D.I.Y. PANDAi Jaga Anda’ initiative is a testament to that promise. Whether you need a lightbulb, kitchen tools, or any hardware, we ensure that ‘semuanya ada’ [everything is available] at affordable prices. Our new initiative encapsulates this commitment – because ‘MR D.I.Y. PANDAi Jaga Anda’,” Goh said.
Goh also explained the choice of a panda as the new mascot, commenting, “Pandas are universally loved for their friendliness, cuteness, and intelligence. Like pandas, MR D.I.Y. is cherished for being close to the hearts of Malaysians. We ‘PANDAi’ Jaga our customers by staying true to our promise of ‘Always Low Prices.’ We believe that PANDAi will bring a sense of joy and fun, enhancing our customers’ shopping experience.”
