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Mitchell Kreuch promoted to role of managing director for SEA at Twitter


Singapore – Mitchell Kreuch has been promoted to the role of managing director for Southeast Asia at Twitter, coming from his previous role as part of Twitter’s APAC agency development. In his new role, he will be responsible for continuing and accelerating Twitter’s revenue growth in Southeast Asia.

He will be reporting to Yu Sasamoto, vice president for Asia-Pacific at Twitter.

Prior to joining Twitter in 2017, Kreunch l spent almost three decades in the sales, marketing, and media industries across the US and in Asia Pacific. He has worked for global brands such as The Walt Disney Company, Yahoo!, and the New York Time

Speaking about his appointment, he said that in his new role, continuous growth of the platform in Southeast Asia is a top priority, adding that having led Twitter’s agency development in the APAC region for the past two years, he is excited to expand the role to lead the revenue growth team in the Southeast Asia region.

“Through Yu’s leadership and collaboration with our amazing team across the region, I look forward to unlocking more opportunities and continuing to showcase Twitter’s values to help brands stay connected with our audiences in the region,” Kreunch said.

Meanwhile, Sasamoto commented that they are excited to have Mitchell lead their revenue growth and continue accelerating their revenue growth across the Southeast Asia region.

“With Mitchell’s extensive experience in sales, media, and marketing over the past three decades, I’m confident that he will be a strong leader for our Southeast Asia sales team, strengthen our client and partner relationships across this region, and increase our commitment to Southeast Asia as a high-growth region for Twitter,” he added.

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