Australia – Ahead of football season, grocery delivery company MILKRUN has launched a mobile game ‘KICKRUN’ built and designed by Paper Moose to drive customer engagement. For the brand, ‘KICKRUN’ is more than an immersive game, it is also a valuable platform for MILKRUN’s numerous partners and sponsors.
The easy-to-play game sees players keeping their MILKRUN carton in the air for as long as they can while dodging a variety of obstacles. The further the carton travels, the higher the users score. This done so that users can compete for over $10,000 worth of prizes.
Designed and built entirely in-house at Paper Moose, KICKRUN features retro-style, MILKRUN inspired illustrations and developed using a proprietary custom-built game engine.
Jamie Gagliardi, head of marketing at MILKRUN, said, “KICKRUN perfectly portrays the playful nature of the MILKRUN brand, delivering a memorable and engaging experience for our customers with the help of Paper Moose to execute this campaign.”
Meanwhile, Brad Bennett, head of client success at Paper Moose, commented, “It was awesome to create not just a rad game for MILKRUN but provide a new media platform too, in the first day we’ve seen over 100k games played with people engaging with the branded experience for more than 2 mins on average.”
