Singapore – Coda, a provider of out-of-app content monetisation solutions, has joined forces with Electronic Arts (EA), an interactive entertainment company, to launch a mobile webstore for gamers.
The EA Sports FC Mobile Webstore allows gamers to access free daily rewards along with other product offerings, bonuses, and discounts.
Combining Coda and EA’s expertise, the mobile webstore offers a localised, user-friendly platform containing regular content updates.
Blending an engaging gameplay with real-world team and player integration, the partnership sees a growing customer base. It also enhances gamers’ experience by providing convenience.
The webstore has been launched in over 60 markets, including Singapore, Thailand, Philippines, and Hong Kong. On Oct. 15, Coda and EA successfully launched the webstore in Malaysia, Australia, Canada, and Colombia.
“Working hand-in-hand with the EA team, we’ve built a space that is more than just a marketplace. The EA SPORTS FC™ Mobile Webstore is built on the solid foundation of Codashop’s decade of success. This isn’t just a new launch; it’s a necessary evolution in how gamers want to buy and interact with in-game content,” Mike Feldkamp, chief technology officer at Coda, said.
