Merkle Singapore and Royal Brunei Airlines mark 10-year partnership with latest exclusive remit

Singapore – CXM agency Merkle Singapore, has been reappointed as the exclusive digital marketing agency for Royal Brunei Airlines, following a competitive pitch.

As the incumbent for the past decade, Merkle Singapore will now continue the remit for another three years.

Through the remit, Merkle Singapore will bring its expertise across a full suite of digital marketing services across email and customer relationship management (CRM), media, search engine optimisation (SEO), app store optimisation (ASO), and data and strategy consultation to support Royal Brunei Airlines in using digital to meet the post-pandemic travel demand and boost its digital revenue.

Previously, Merkle Singapore has been responsible for developing Royal Brunei Airlines’ first integrated email platform and integrated analytics platform. Despite global travel halts during the pandemic, Merkle Singapore continued to be a close consultation partner focusing on future-proofing Royal Brunei Airlines’ go-to-market customer strategy for post-pandemic travel surge.

Post-pandemic, Merkle Singapore has been prioritising a refreshed digital strategy to spur bookings on the back of increased regional and global travel demands.

Talking about the remit, Sanchit Mendiratta, managing director, CXM, dentsu Singapore, and chief growth officer, Merkle Southeast Asia, said, “We’re grateful for the trust and partnership of Royal Brunei Airlines as our longest-standing client. Having helped them to build solid data foundations over the past years, this has paved the way for us now to be able to drive data-driven decision-making to optimise their digital marketing effort and move towards hyper-personalisation.”

Meanwhile, Sabirin Hj Abdul Hamid, chief executive officer, Royal Brunei Airlines, commented, “It is always essential for Royal Brunei Airlines to team up with a partner with whom we can jointly shape the future to serve our digital-savvy guests better and maintain a leading position in the highly competitive market environment in which we operate. We trust that Merkle Singapore will take us to new heights by leveraging the power of digital marketing across several aspects with their advanced digital solutions, coupled with their understanding of our business.”