California, USA – Global media platform Digital Turbine has announced that it has recently entered a signing of definitive agreement in acquiring mobile game advertising platform AdColony, through its mother company Otello Inc.
The acquisition value was disclosed to a total of US$400M, and will add value to Digital Turbine through AdColony’s brand and user acquisition, as well as its publishing businesses to expand its collective experience, reach and suite of capabilities to benefit mobile advertisers and publishers around the globe.
“We look forward to welcoming the AdColony team to the Digital Turbine family and believe that this strategic transaction accelerates our growth and is a positive for our partners, advertisers, employees and shareholders. AdColony saw the secular tailwinds toward mobile, video and high-speed networks like 5G before most and has been able to capitalize on its vision,” said Bill Stone, CEO of Digital Turbine.
Meanwhile, Jude O’Connor, AdColony’s chief revenue officer commented, “Digital Turbine offers many complementary and additive solutions to AdColony’s performance business, while we bring an industry-leading SDK footprint and a mature and thriving brand and agency team to the partnership. When you combine the reach and capabilities of both companies, you have a powerful platform that will drive growth and outcomes for any buyer that participates in the mobile app economy.”
AdColony has a large presence in the Asia Pacific, also recently partnered with blended in-game advertising platform Anzu.io to expand presence in the region in November last year. AdColony has also recently won an exclusive sponsorship deal with mobile game Mobile Legends.
“We believe that Digital Turbine, with its massive user base, extensive global relationships and distribution, will be uniquely positioned to benefit via the seamless integration of AdColony’s mobile video advertising expertise and global brand advertiser awareness. The combination will yield a highly-differentiated and more vertically-integrated solution for the mobile advertising industry. We look forward to joining Digital Turbine to help navigate this innovation,” said Lars Boilesen, CEO of Otello and AdColony.
