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2022 Global Customer Engagement Review

Media intelligence Truescope SG opens new office

Media intelligence Truescope SG opens new office

Singapore – Truescope, a partner company of media intelligence company Dataxet, has announced the opening of a new office in Singapore. Said office will also act as Dataxet’s headquarters guiding their operations and growth across the region.

Key leadership addressing attendees included David Liu, founder and CEO of Dataxet; John Croll, co-founder and CEO of Truescope; Jason Lee, CEO of Truescope Singapore; and Kelvin Koh, commercial director of Truescope Singapore.

Croll shared, “The new Singapore office is a sign that our next gen media intelligence offering is resonating with the marketplace. We’re providing new levels of value and insights through a powerful platform, great user experience and top-tier talent.”

Meanwhile, Lee commented, “Our new environment underscores Truescope Singapore’s commitment to our clients and our industry. The new, dynamic space within the heart of Singapore’s business district is the ideal place to collaborate, innovate and partner with clients looking to leverage media intelligence as a key strategic and information tool.”

Truescope’s media monitoring platform distils big data from media sources and platforms into real-time dashboard analytics and automated insight reports. Machine learning and natural language processing unlock insights that organisations use to inform communication strategy and activation.

Meanwhile, Liu shared, “Our joint venture with Truescope is an important part of providing best in class Commstech solutions to our clients. Real-time, real-world big data is increasingly becoming a core driver of business and brand success. At Dataxet, we continually pushing AI-enabled ways of helping clients realise high-value insights at scale.”

Dataxet was established in 2020 with the Truescope Singapore joint venture and acquisitions of Sonar in Indonesia and NAMA in Malaysia. In 2021, Dataxet continued expanding in SEA when InfoQuest Thailand was welcomed to the group.

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