Technology Featured Southeast Asia

FairPrice Group, The Trade Desk team up to power advertising approach with retail media

Singapore – Food and grocery retailer FairPrice Group (FPG) has announced an industry partnership with adtech The Trade Desk to provide brands on The Trade Desk’s platform with insights on the impact of their digital advertising campaigns across offline and online sales channels.

In addition, such brands will be able to reach FPG’s customers on the open internet, beyond FairPrice’s owned media platforms. The partnership marks the first time that FairPrice Group’s pseudonymised sales conversion data will be available within a programmatic media buying platform.

The new partnership allows brands to reach an engaged customer base of more than 2 million NTUC Union and Link Members, including over 700,000 FairPrice app users. Brands and media agencies will be able to directly measure how digital ad campaigns are driving both in-store and online sales within FairPrice stores.

Furthermore, brands can make near real-time enhancements to their ad campaigns that can be optimised in a way that was not previously possible. Furthermore, the partnership makes it easier for brands to reach and engage with relevant FairPrice consumers across the open internet, in the fastest-growing digital channels, such as over-the-top (OTT), music streaming, mobile apps, gaming, and websites.

Alvin Neo, chief customer and marketing officer at FairPrice Group said, “Through this partnership, FairPrice Group aims to help brands unlock meaningful opportunities to better connect with our customers. As we enter the era of consent-based marketing, we look forward to working with The Trade Desk to harness the power of retail data to gain better insights to reach and serve consumers in relevant and beneficial​ ​ways.”

Meanwhile, Mitch Waters, senior vice president for ANZ, Southeast Asia and India at The Trade Desk, commented, “Given the complexity of the modern consumer, brands will need to take an omnichannel approach that supports a true shopping experience and navigates the path to purchase with consumers. By integrating FairPrice Group’s retail data available for the first time with The Trade Desk platform, we are helping brands reach FairPrice customers across the open internet, and closing the loop between advertising activity and in-store and online action.”

Technology Featured Southeast Asia

Media intelligence Truescope SG opens new office

Singapore – Truescope, a partner company of media intelligence company Dataxet, has announced the opening of a new office in Singapore. Said office will also act as Dataxet’s headquarters guiding their operations and growth across the region.

Key leadership addressing attendees included David Liu, founder and CEO of Dataxet; John Croll, co-founder and CEO of Truescope; Jason Lee, CEO of Truescope Singapore; and Kelvin Koh, commercial director of Truescope Singapore.

Croll shared, “The new Singapore office is a sign that our next gen media intelligence offering is resonating with the marketplace. We’re providing new levels of value and insights through a powerful platform, great user experience and top-tier talent.”

Meanwhile, Lee commented, “Our new environment underscores Truescope Singapore’s commitment to our clients and our industry. The new, dynamic space within the heart of Singapore’s business district is the ideal place to collaborate, innovate and partner with clients looking to leverage media intelligence as a key strategic and information tool.”

Truescope’s media monitoring platform distils big data from media sources and platforms into real-time dashboard analytics and automated insight reports. Machine learning and natural language processing unlock insights that organisations use to inform communication strategy and activation.

Meanwhile, Liu shared, “Our joint venture with Truescope is an important part of providing best in class Commstech solutions to our clients. Real-time, real-world big data is increasingly becoming a core driver of business and brand success. At Dataxet, we continually pushing AI-enabled ways of helping clients realise high-value insights at scale.”

Dataxet was established in 2020 with the Truescope Singapore joint venture and acquisitions of Sonar in Indonesia and NAMA in Malaysia. In 2021, Dataxet continued expanding in SEA when InfoQuest Thailand was welcomed to the group.

Marketing Featured ANZ

John Bergin joins Telum Media as region head for ANZ

Sydney, Australia – Media intelligence platform Telum Media welcomes John Bergin, former professional development lead at The Walkley Foundation for Journalism, onboard as the company’s new region head for ANZ.

He will be joining the company by March this year, where he will work alongside Tim Weller, revenue head for ANZ at Telum Media, and will lead a team including Rhian Deutrom, country team lead for ANZ and Reuben Aitchison, who runs Telum’s PR news teams across ANZ.

During his stint at The Walkley Foundation, Bergin led the Google News Training Initiative. He brings into Telum Media over 15 years of experience in digital news media from the Australian News Channel, News Corp Australia and SBS.

Speaking about his appointment, he said, “Telum has become the go-to reference for journalists and PRs in Australia and New Zealand. I’m thrilled to be joining the fantastic team at Telum to continue to grow the business here.”

Meanwhile, Michael Webster, CEO at Telum, commented, “We are delighted to have found someone in John who shares our passion for journalism and media. John brings the skills and experience to lead our expanding Australia and New Zealand media and PR news and information teams.”

Technology Featured APAC

Media intel Isentia adopts Google’s speech-to-text tech

Singapore – Isentia, an APAC-based media intelligence and insights company, has adopted the speech-to-text technology of tech giant Google in order to provide real-time services to its business clients.

Through the integration, Isentia enables communications and media relations teams and organizations, relying on its range of AI-powered media intelligence products and capability, to manage reputations and opportunities in real-time. 

The technology feature automates the conversion of broadcasters’ speech to text. It matches words in text transcripts to the video player’s content, even during the prime time television news bulletins and current affairs shows, where the demand peaks ten times.

The broadcast results can be analyzed using the following features as well:

  • A boundary detection service that uses AI to identify when one news story ends, and the next begins, isolating relevant media items and giving clients immediate access to news segments relevant to them 
  • An ad filtering service that uses AI to identify and remove advertisements from automated broadcast monitoring 
  • A music filtering service that uses AI to remove the music that plays before or after many broadcast news items 

“Our monitoring goes far beyond cataloging mentions of brands or executive team members, to the supply of information about what people are saying about a business, industry, or interests in near real-time. That is extremely important because the value many of our clients gain is the ability to understand a trend or an event and respond quickly,” said Paul Russell, chief technology officer at Isentia.

With Google Cloud, Isentia deployed this new TV and radio broadcast solution within three months and planned to expand it to other languages, such as Chinese dialects, Malay, and Tagalog. 

“Isentia is delighted to be able to showcase world-class AI-driven improvements to our client deliveries courtesy of Google API’s and applications. The technology that sits behind the Isentia offer contains to lead the way in the industry,” said James Merritt, chief executive for Asia at Isentia.

He added, “The transition to Google Workplace was perfectly timed and saw a seamless transition. This helped Isentia to quickly and effectively adapt to the ways of working required to thrive during the pandemic and opened up new opportunities for productivity and collaboration.”