Tag: Media Intelligence
As advertisers increasingly seek measurable results, Moving Walls said it expects growth to accelerate further through integration with the broader US$700$ connected media ecosystem spanning digital, social, and connected TV.
This integration will also provide clients with the tools they need for a complete view of their media presence and performance, encompassing earned, owned, and shared media landscapes.
The insights generated enables professionals to make strategic decisions across the entire organisation, allowing them demonstrate value to the C-suite.
It also brings together CARMA’s global reach, technology, and comprehensive services with mmi Analytics’ deep expertise and established presence in the beauty, fashion, and lifestyle sectors.
Amira Kanifah has been appointed by the company to manage business development in Jakarta. She has over a decade of experience in market research in Asia, including important stints at Nielsen and Kantar.
The partnership with The Trade Desk marks the first time that FairPrice Group’s pseudonymised sales conversion data will be available within a programmatic media buying platform.
The new Truescope office in Singapore will also act as Dataxet's headquarters guiding their operations and growth across the region.
John Bergin brings into Telum Media over 15 years of digital news media experience, from SBS to ABC.
Isentia will utilize the speech-to-text feature from Google to be used across its broadcast services for clients.
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