Australia – McDonald’s has launched the ‘Grimace Shake’ in Australia along with the ‘Very Important Purple’ campaign. Embodying excitement, the campaign encourages customers to embrace the feeling of being a kid again through the famous drink.
The ‘Very Important Purple’ campaign, made in collaboration with creative agency Akcelo, builds on the hype surrounding the Grimace Shake. The campaign captures the fans and even McDonald’s crews’ excitement as they welcome the the iconic mascot.
The Grimace Shake is now available in all McDonald’s restaurants in Australia, supported by a multi-channel campaign.
Kicking off through a partnership with OMD, McDonald’s shared a teaser announcement during the AFL Grand Final and a baggage carousel takeover at the Sydney Airport.
Amanda Nakad, marketing director for McDonald’s Australia said, “Grimace has been making fuzzy waves around the globe and now it’s our turn to celebrate. The Grimace Shake is fun, vibrant and bursting with flavour. It’s a tribute to Grimace and the joy he’s brought to Macca’s fans over the years. So buckle up – we’re finally giving Aussies what they’ve been waiting for and we know they’re going to LOVE it.”
“Macca’s fans of every generation adore Grimace, so his arrival here is a big deal. With this campaign we’ve captured the unfiltered excitement of the Aussie public and Macca’s own crew, a feeling beautifully brought to life by India Harris (Rabbit) and Juliet Taylor (Pool Collective), and all our production partners,” Oskar Westerdal, creative partner at Akcelo, said.
“This project has brought so much joy to every corner of Akcelo. From our restaurant experience and packaging design team, to our strategists, creatives and producers – everyone simply can’t help but love Grimace, and we are thrilled to have been tasked with creating this incredible campaign in his name,” Aden Hepburn, chief executive officer at Akcelo, said.
