Singapore – McCann Worldgroup Southeast Asia has announced the launch of McCann Content Studios, a culture-first editorial and entertainment studio obsessed with creating content, experiences and conversations that move at the speed of social.
Operating out of both Singapore and Bangkok, McCann Content Studios will house the network’s social, editorial and influencer strategy capabilities; social creative ideation and content creation; in-house end-to-end production and post-production, social audience and connection strategies and activation; influencer content co-creation and production; and performance measurement and optimisation.
It combines full-service social and creator strategy and execution into a single entity, and offers tailored end to end solutions to clients, tapping into rich and nuanced regional knowledge, while accessing the scale and power of the global McCann Content Studio network.
McCann Content Studios comes armed with a variety of both global and local proprietary tools to jack into culture and create content and conversations at scale, including ‘Trend>>Content,’ a trend-based intelligence and ideation strategic operating system that enables the studio to spot and jack social and cultural trends in real-time; ‘Social Voice Mapping,’ an AI-enabled tool to identify an ownable brand voice to guide always-on content optimisation across clients’ social touchpoints, and ‘CreatorIQ,’ an end-to-end influencer and creator management platform for real-time co-creativity at scale currently activated across all IPG agencies.
Since its launch in Singapore, McCann Content Studios has already worked with the Prime Minister’s Office Strategy Group to assure families in Singapore of support through the ‘Made for Families’ initiative. McCann Content Studios has also been awarded the social media management and content creation duties by GovTech, as well as leading social content strategy efforts for Microsoft, and supporting social duties for McCann Worldgroup Singapore’s existing clientele.
In Thailand, McCann Content Studios was instrumental in the agency’s recent win of L’Oreal Paris across growing digital, social media and influencer capabilities, and has also been deployed on the agency’s Red Bull (TCP) business.
Leading McCann Content Studios Singapore’s suite of offerings include Fathrul Fazakir, general manager at McCann Worldgroup Singapore and practice lead, McCann Worldgroup Public Sector Practice and will act as client services lead for the studio; as well as Liza Lorenzo who is appointed as social lead for McCann Content Studios. Meanwhile, leading McCann Content Studios Thailand’s suite of offerings include Sukit Kittinuntakul, general manager at McCann Worldgroup Bangkok and Napatrapee Pitaknarongporn, associate social director.
Nicholas Handel, president at McCann Worldgroup Southeast Asia and regional managing director at MRM Asia Pacific, said, “In an increasingly complex environment, where brands are looking for ever more sophisticated solutions across influencer, commerce and content, McCann Content Studios represents a consolidated offering that enables us to continue to provide best-in-class services for our clients.”
