Jakarta, Indonesia – In the midst of the wave of brand platforms jumping into the metaverse, Jakarta Fashion Week (JFW) in Indonesia, which is entering its 15th year, will hold its first fashion show in the metaverse. The event is in partnership with WIR Group, a technology company focusing on AR, VR, and AI.
Svida Alisjahbana, GCM Group CEO & JFW chairwoman, said the collaboration will drive fashion industry transformation further into the digital world. She also thinks Indonesian creative and fashion industry players have good capabilities but don’t get enough opportunity.
“Metaverse will remove this obstacle and we will have no problem entering the international market and doing business with consumers from around the globe,” said Alisjahbana.
Gupta Sitorus, CMO of WIR Group, also commented, “This collaboration shows that the national industry trusts WIR Group. It keeps us motivated to continue developing innovations and providing technological solutions for various sectors, helping them face challenges in this borderless digital era.”
Just recently, WIR Group announced that it will be introducing a prototype of an Indonesian metaverse by November 2022 as part of the momentum of the 2022 G20 Indonesia Presidency. The group said the new platform will bridge businesses and consumers and will open new employment opportunities.
