Mumbai, India — Organic Tattva has awarded its full-funnel digital and performance mandate duties to FoxyMoron, the performance agency and full-service creative under media company Zoo Media Network following a multi-agency pitch.
The agency’s duties include handling the brands’ strategic content and design across all social media platforms and performance marketing. The responsibility is given to FoxyMoron’s Gurgaon office.
India-based Organic Tattva offers a portfolio that includes certified organic food options, non-use of chemicals and pesticides, while also ensuring sustainable farming practices.
Prachi Bali, national head partnerships and business head of FoxyMoron for North, shared her thoughts on the new responsibility for the agency.
“The organic food and beverages category, while increasing in demand, has been riddled with unclear messaging and perception challenges. With Organic Tattva, we aim to create communication that will truly build brand trust and also a community of people who enjoy consuming organic food,’’ Bali said.
Meanwhile, Kriti Mehrotra, marketing director at Organic Tattva, commented on the partnership, saying that the company is excited to collaborate with FoxyMoron for its digital marketing and media mandate.
“Organic Tattva and FoxyMoron will work on delivering influential campaigns and raising awareness about the organic farm to fork process and our company’s commitment to integrity, authenticity, and quality,” Mehrotra said.
This January, FoxyMoron also won the full-funnel performance digital duties of Henkel Beauty Care’s Beauty Brand Schwarzkopf Professional.