India – Global luxury vehicles company Maserati in India has awarded its public relations and digital mandate to communications agency Alphabet Media.
Maserati is an Italian manufacturer of luxury automobiles including a tradition of successful cars, namely the Quattroporte flagship, the Ghibli sports sedan, and the Levante.
As per the mandate, Alphabet Media will be responsible for Maserati’s strategic planning, media relations, digital campaigns, and providing integrated communication solutions in the country.
Bojan Jankulovski, the head of operations at Maserati India, shared that the brand is driven to challenge the status quo being innovative by nature, powered by passion, and unique by design.
“The partnership with Alphabet Media is the embodiment of all these values. We are pleased to onboard the agency as our communications partner in India and we look forward to a great working relationship with the team,” said Jankulovski.
Meanwhile, Alphabet Media’s Founder Tejal Daftary commented that they are delighted to get the opportunity to work for an iconic brand like Maserati in India.
“We are committed to delivering Maserati customer experience through well-planned communications to further strengthen the brand’s presence in the country,” said Daftary.
Alphabet Media is a public relations and communications agency that provides strategic and integrated solutions. It also offers services across public relations, marketing communications, and digital communications.